Featured reportPharma· 2026
Industry Spotlight: Pharma in Bulgaria
What media, parents and platforms say about medicines and vaccines in 2026
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Industry Spotlight: Pharma in Bulgaria
Bulgaria's free childhood flu programme launched in October 2026. How media and parents covered it, and what it reveals about t…
Pharma2026Get the reportE-Health: Age and Regional Patterns in Bulgaria
Bulgaria's eHealth platform has 462,679 registered users as of 9 September 2026 - but estimated penetration peaks at 12.9% amon…
Pharma2026Get the reportBack to School 2026
+87%
rise in upper-end school costs since 2021/22
Upper-end back-to-school costs in Bulgaria rose about 87% since 2021/22
Retail2026Get the reportFrom Energy Shock to Energy Transition
Between March and May 2026, developments in the Middle East and the disruption to the Strait of Hormuz put Europe's energy secu…
Energy2026Get the reportMedia in Southeast Europe: Common Narratives in NATO Members, Serbia Stands Out
How did Bulgarian, Greek, Romanian, and Serbian media cover defence and security in the first quarter of 2026? The patterns rev…
Defence & Security2026Get the reportAI in Public Discourse: Uses, Benefits and Perceived Risks
Between July and December 2025, Artificial Intelligence dominated public conversation across Bulgarian social media, news outle…
Technology2026Get the reportBulgarian Banking and the Euro Transition
Between October 2025 and January 2026, Bulgaria's euro adoption dominated public discourse across media channels, social platfo…
Finance2026Get the reportRenewable Energy in the Southeast Europe Region
Between January and March 2025, renewable energy was a prominent topic in Bulgarian media, with significant focus on developmen…
Energy2025Get the reportThe Most Media-Visible Founders & Ventures in Bulgaria
Between January and May 2025, Bulgarian media coverage of the startup and tech ecosystem was shaped by several high-impact mome…
Business2025Get the reportPublic Sentiment Around the Boycott of Retail Chains in Bulgaria
Between February 1 and 12, a boycott of major retail chains in Bulgaria sparked widespread discussion across media and social p…
Retail2025Get the reportBulgarian Banking Industry Report
Perceptica's report on the Bulgarian banking industry analyses recent M&A activity and its impact on the involved banks' online…
Finance2023Get the reportCompetitive Analysis of The Pharma Industry 2023: Supplements (Vol. 2)
The second part of our thorough media analysis on publications related to the pharmaceutical industry in Bulgaria, covering the…
Pharma2023Get the reportCompetitive Analysis of The Pharma Industry 2023: Pharmaceuticals (Vol. 1)
Our expert team conducted a thorough analysis of media coverage of the leading companies in Bulgaria's pharmaceutical industry.…
Pharma2023Get the reportCompetitive Analysis of the Supermarket Industry in Bulgaria
This report focuses on the media coverage of the supermarket industry in Bulgaria during the first half of 2023. The competitiv…
Retail2023Get the report
Archive (3)
Communications Challenges in the Pharma Industry
Comms Talks: Pharma is the first edition of Comms Talks - a series of six sector-specific discussions designed to foster dialog…
Pharma2019Get the reportCommunications Challenges in the Banking Industry
Arguably more so than in other sectors, when trust in financial institutions is jeopardised, the consequences can go far beyond…
Finance2019Get the reportCommunications Challenges in the Retail Sector
This report analyses online user sentiment - drawn from traditional and online media monitoring - on a few key, sector-specific…
Retail2018Get the report
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