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Featured reportRetail· 2026

Back to School 2026

Media coverage, key themes and consumer sentiment

  • Costs keep climbing - upper-end spend on school essentials and uniforms moved from about €320 in 2021/22 to about €600 in 2026/27 (~87%). Stationery, bags, clothing and uniforms all show clear price pressure in media-reported figures.
  • State support has not kept pace - support for eligible pupils remains at €153, largely unchanged since it doubled in 2020/21, and is paid in two instalments while most spending happens before the school year starts.
  • Families stretch the budget - when costs exceed what households can pay upfront, coverage highlights borrowing, instalments, buying in stages across terms, and second-hand uniforms.
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