Stories, analysis and product updates.
Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
Media monitoring
5 Ways Media Monitoring Can Identify Crisis Points: Novak Djokovic vs. DJ Marten Case Study
How a single moment at a charity tennis match shifted the entire media narrative - and the five media monitoring techniques that help PR teams catch shifts like this in time.
Perceptica · Sep 25, 2024
Media monitoring
Media Monitoring: The Game-Changer for Advertising Agencies
How advertising agencies use media monitoring to prove campaign value, sharpen targeting, spot trends early, and craft award-winning entries backed by real data.
Perceptica · Aug 12, 2024
Media monitoring
The Benefits & Challenges of Political Media Monitoring During Elections
How political media monitoring helps campaigns track voter sentiment, counter disinformation, and protect electoral integrity - plus the challenges to navigate.
Perceptica · Mar 18, 2024
Media monitoring
Discover 6 Cost-Saving Benefits of Media Monitoring
From competitive intelligence to crisis management and targeted marketing - six concrete ways media monitoring helps businesses cut costs and protect their bottom line.
Perceptica · Feb 12, 2024
PR tips
A Successful PR Strategy: The Ultimate Guide in 2024
A 12-step playbook for building a PR strategy that grows brand recognition, shapes sentiment, and delivers measurable results in 2024.
Perceptica · Jan 15, 2024
Crisis monitoring
The Profound Effects of Reputational Crises
Reputational crises hit trust, revenue, employee morale and legal standing - all at once. Here's how they unfold, what triggers them, and how media monitoring helps you stay ahead.
Perceptica · Dec 4, 2023
Crisis monitoring
15 Steps for Effective PR Crisis Management [+ Downloadable Checklist]
A 15-step playbook for navigating any PR crisis - from early detection and the 3 As of immediate response, through monitoring, recovery and prevention. Includes a downloadable checklist.
Perceptica · Oct 9, 2023
PR tips
How can media monitoring support communication experts?
Why solo PR and marketing professionals are drowning in information - and how Perceptica's Start Monitoring package gives them daily coverage without breaking the budget.
Perceptica · Oct 2, 2023
Media analysis
Lidl and Kaufland dominate the media conversation
A Perceptica analysis of Q1 2017: Lidl and Kaufland command 89% of the online conversation about Bulgarian supermarket chains - and what consumers actually praise and complain about.
Perceptica · Sep 25, 2023
Media monitoring
Journalism students will get to know media monitoring and analysis of social media
A new "Social media monitoring" course at Sofia University, co-taught by Perceptica's Georgi Auad - giving journalism students hands-on experience analysing real campaigns.
Perceptica · Sep 18, 2023
Media analysis
Hell's Kitchen vs MasterChef - the social media battle of the chefs
A Perceptica study of 1,000+ mentions across 26 February to 14 March: which culinary show won the online conversation - and why episode length didn't save MasterChef.
Perceptica · Sep 11, 2023
Media analysis
COVID-19-infected media
How in 10 weeks the pandemic news occupied the entire information stream across Bulgaria, Romania, North Macedonia and Serbia - a Perceptica deep-dive.
Perceptica · Sep 4, 2023