Stories, analysis and product updates.
Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
Media monitoring
We rebuilt our Media Listening Platform
Meet MLP 2.0: rebuilt dashboards, alerts, reporting and AI-assisted analysis for PR and communications teams.
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Media monitoring
5 Ways Media Monitoring Can Identify Crisis Points: Novak Djokovic vs. DJ Marten Case Study
How a single moment at a charity tennis match shifted the entire media narrative - and the five media monitoring techniques that help PR teams catch shifts like this in time.
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Media monitoring
Media Monitoring for Advertising & PR Agencies
How advertising agencies use media monitoring to prove campaign value, sharpen targeting, spot trends early, and craft award-winning entries backed by real data.
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Media monitoring
Election Media Monitoring: Benefits and Challenges
How political media monitoring helps campaigns track voter sentiment, counter disinformation, and protect electoral integrity - plus the challenges to navigate.
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Media monitoring
6 Media Monitoring Benefits That Cut PR Costs
From competitive intelligence to crisis management and targeted marketing - six concrete ways media monitoring helps businesses cut costs and protect their bottom line.
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PR tips
PR Strategy: The Complete Guide (2026 Update)
A 12-step playbook for building a PR strategy that grows brand recognition, shapes sentiment, and delivers measurable results in 2024.
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Crisis monitoring
Reputational Crisis: Real Business Costs & Recovery
Reputational crises hit trust, revenue, employee morale and legal standing - all at once. Here's how they unfold, what triggers them, and how media monitoring helps you stay ahead.
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Crisis monitoring
PR Crisis Management: A 15-Step Plan + Free Checklist
A 15-step playbook for navigating any PR crisis - from early detection and the 3 As of immediate response, through monitoring, recovery and prevention. Includes a downloadable checklist.
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PR tips
What Is Media Monitoring? A Guide for Comms Teams
Why solo PR and marketing professionals are drowning in information - and how Perceptica's Start Monitoring package gives them daily coverage without breaking the budget.
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Media analysis
Lidl and Kaufland dominate the media conversation
A Perceptica analysis of Q1 2017: Lidl and Kaufland command 89% of the online conversation about Bulgarian supermarket chains - and what consumers actually praise and complain about.
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Media monitoring
Journalism students will get to know media monitoring and analysis of social media
A new "Social media monitoring" course at Sofia University, co-taught by Perceptica's Georgi Auad - giving journalism students hands-on experience analysing real campaigns.
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Media analysis
Hell's Kitchen vs MasterChef - the social media battle of the chefs
A Perceptica study of 1,000+ mentions across 26 February to 14 March: which culinary show won the online conversation - and why episode length didn't save MasterChef.
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