Public Sentiment Around the Boycott of Retail Chains in Bulgaria

Between February 1 and 12, a boycott of major retail chains in Bulgaria sparked widespread discussion across media and social platforms in the country. The boycott is part of a broader wave of consumer protests across Southeast Europe. Globally, the campaign initially started in Croatia, where actions are still ongoing, and was soon followed by Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia, and Slovenia.

Perceptica's latest report analyses how the boycott was covered, the main narratives that emerged, and the key players driving the conversation during the stated period. Understanding how media narratives and public sentiment evolve is crucial for businesses, policymakers, and market analysts. Monitoring media coverage helps brands anticipate consumer reactions and adjust their strategies accordingly.