Banking · 2026
Industry Spotlight: Banking in Bulgaria
How consumers talk about property, savings and banks, and where financial scams are spreading in 2026
Bulgarian households are cautious in 2026. Consumer confidence is under pressure, and online conversations keep returning to the same three worries: property prices, the cost of living and what to do with savings. This Perceptica report combines media monitoring with official data to show how these concerns connect, and what they mean for banks.
Trust runs through all of it. Mortgage terms are described online as complicated and non-transparent, savers are looking beyond deposits, and scams exploit the gap, often with deepfake endorsements from well-known people.
For banks, these are early signals worth tracking. They shape how customers judge your products, your communication and your competitors.
Inside the PDF
What's inside the full report
- The three consumer concerns that dominate the conversation, and how they connect
- How housing prices moved across six major cities in the first half of 2026
- Why savers are looking beyond deposits, and what holds them back
- Which social platforms carry the highest risk of financial scams
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