Pharma · 2023
Competitive Analysis of The Pharma Industry 2023: Supplements (Vol. 2)
Who leads the conversation among Bulgarian supplement and health-product brands
The second part of our thorough media analysis on publications related to the pharmaceutical industry in Bulgaria, covering the period January - July 2023.
This time we focus on the producers of pharmaceuticals and health supplements. Our study suggests that the top-performing brands in this domain are Naturpharma, ABO Pharma, and Queisser Pharma. The media mentions of these three brands collectively account for 51% of the total mentions for pharmaceutical and health supplement producers.
We also observe a significant reduction in media interest compared to the one received by the companies in our previous report on pharmaceutical producers. For deeper insights such as the dominant media channel within the industry or the top-performing products for each brand, download the report.
Why this topic matters
Supplement and health-product brands compete in a crowded market where media presence builds trust. Knowing which producers lead the conversation - and how much smaller it is than the pharmaceuticals conversation - helps teams set realistic share-of-voice goals.
What we analysed
The second part of our media analysis of the pharmaceutical industry in Bulgaria, covering January to July 2023, focused on producers of pharmaceuticals and health supplements.
Key findings
- Three brands command 51% of the conversation - Naturpharma, ABO Pharma and Queisser Pharma together account for the majority of media mentions among Bulgarian supplement and health-product producers.
- Supplement producers attract less media interest than pharmaceutical producers, a notable drop versus our Vol. 1 report - useful context for share-of-voice benchmarking and PR planning.
- Channel mix and product-level performance matter - the full report breaks down dominant media channels and the top-performing products per brand, so teams can target the right outlets and SKUs.
Who this report is for
Supplement and health-product brands, and communications teams planning PR in the wider pharma category.
The analysis aggregates data from traditional online media, social platforms (Facebook, X, blogs and forums) and print media, combining Perceptica's media-listening platform with our analytical expert team.
Want the full insights? Fill out the form below and get the complete report.