Communications Challenges in the Pharma Industry

Comms Talks: Pharma is the first edition of Comms Talks - a series of six sector-specific discussions designed to foster dialogue between in-house teams, agencies, media and media analysis providers. By creating an inclusive, interdisciplinary platform, the series consolidates the industry's silos and offers a critical, multilateral view of the challenges practitioners face. Comms Talks is a collaboration between Perceptica and EACD, with supporting partners BDVO and AMEC.

The post-event report features analysis of the social media conversation on several key pharma topics, including the online conversation about diabetes, the lack of trust in general practitioners, and the narratives around homeopathy and home treatment.