Finance · 2023
Communications Challenges in the Banking Industry
What is the role of communications in building trust in banks?
Arguably more so than in other sectors, when trust in financial institutions is jeopardised, the consequences can go far beyond shareholders and clients to affect entire economies. That makes communications a strategic function in banking, not just a support one.
On 31 May, the Comms Talks: Banks event explored the role of communications professionals in building and maintaining trust. Starting from the premise that knowledge breeds trust, a key focus was financial literacy initiatives and the potential for communications to serve as an instrument for financial stability.
Here are some key takeaways from the report:
- Trust in banks is a systemic asset - when it breaks, the consequences ripple beyond clients and shareholders to affect the wider economy.
- Knowledge breeds trust - financial literacy initiatives are emerging as a core lever for communications teams in banking.
- Media monitoring and analysis can directly support better bank performance - and contribute to overall financial stability when used as part of a structured communications strategy.
Perceptica combines media-listening technology with expert analysis to help banking communications teams anticipate sentiment shifts, defend trust and turn coverage into clear, decision-ready insight.
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