Banking · 2019
Communications Challenges in the Banking Industry
What is the role of communications in building trust in banks?
Arguably more so than in other sectors, when trust in financial institutions is jeopardised, the consequences can go far beyond shareholders and clients to affect entire economies. That makes communications a strategic function in banking, not just a support one.
On 31 May, the Comms Talks: Banks event explored the role of communications professionals in building and maintaining trust. Starting from the premise that knowledge breeds trust, a key focus was financial literacy initiatives and the potential for communications to serve as an instrument for financial stability.
Inside the PDF
What's inside the full report
- Trust in banks is a systemic asset
- Knowledge breeds trust
- Media monitoring and analysis can directly support better bank performance
Get new reports first
One email when we publish a new report. No spam, no marketing sequences.
