Real-time media monitoring across print, broadcast, online and social
Monitor the media landscape across a wide range of sources with Perceptica - and be notified of any mention that matters to your organisation.
Benefits
Why teams choose Perceptica for media monitoring
Monitor your brand 24/7
Be aware of news and opinions about your organisation, competitors and industry around the clock - no story slips through.
Strategically respond to online conversations
Know the tone of conversations in media, blogs and social platforms, and react to them with the right message at the right moment.
Easily interpret data
Get a clearer understanding of coverage and use built-in visualisations to make sense of it in front of your stakeholders.
What we do
Media monitoring tailored to your business
A three-stage pipeline that turns the raw media stream into clean, relevant intelligence.
Sourcing
Content from traditional and social media is fed into the system using cutting-edge elastic search technology. Broadcast content from radio and TV, as well as print, is converted into transcripts using modern speech and OCR pipelines, then human-checked to guarantee data quality.
Filtering
Tailored search strings filter the large volume of incoming data so only content relevant to you remains. We continuously refine queries based on your feedback and our analysts' expertise to keep precision high.
AI-generated insights
Machine learning models automatically identify topics, sentiment and named entities in the media stream - giving you an instant read on reputation, competitor performance and the conversations that matter.
Coverage
Omnichannel coverage of the SEE mediascape
One feed, every channel that shapes the conversation in Bulgaria and the wider region.
Traditional media in Bulgaria
Online and print outlets, plus radio and TV channels with broadcast content converted into searchable transcripts.
Regional online media across SEE
Online media coverage from Croatia, Romania, North Macedonia, Serbia and Slovenia, in their original language.
Social, blogs and forums
Facebook public pages, a curated selection of X (Twitter) accounts, blogs and forums across Southeast Europe.
Corporate and institutional sites
Coverage from corporate, public and institutional websites - the official record around your industry.
* Facebook public pages and X (Twitter) monitoring is part of our standard offering; additional social platforms are monitored upon request.
The platform
Your command centre for media intelligence
The Perceptica Media Listening Platform (MLP) gives you a 360-degree view of your brand, competitors and industry trends - through real-time data and visual analytics.
- Visual intelligence dashboards
- Proactive as-it-happens alerts
- Stakeholder-ready reporting
- Advanced analytical tools
What you get
Everything included with the Media Listening Platform
- Real-time monitoring of print, online and social
- Customisable alerts and newsletters
- Customisable information feed
- Clipping curation and download
- Quantitative and qualitative coverage analysis
- Article summarisation upon request
- Automated daily-visitor reports
- Sentiment analysis
FAQ
Frequently asked questions
The most common questions about how the Media Listening Platform works.
See your media landscape in real time
Book a personalised demo and we'll show you how Perceptica captures, filters and analyses the conversations that matter to your brand.
Request a demo