Transform media noise into strategic intelligence
The Perceptica Media Listening Platform is a professional command centre built to give you a 360-degree view of your brand, competitors and industry trends - through real-time data and visual analytics.
Dashboards
Visual intelligence dashboards
The platform turns raw mentions into actionable insights through interactive dashboards. Instead of scrolling through lists, you grasp the state of your brand at a glance.
Sentiment analysis
A clear breakdown of the tone of your coverage - Positive, Neutral or Negative - to help you track reputation and spot potential crises early.
Coverage timeline
A linear chart visualising mention volume over time across Online News, Social, Blogs and Newspapers - so trends are obvious at a glance.
Top performers
Identify the Top 5 entities (people, organisations, brands) and Top 5 outlets driving value in your coverage.
Leading topics
A bar chart highlighting the five most frequent themes in your coverage, helping you discover emerging narratives and key messages.
Alerts
Proactive as-it-happens monitoring
Never miss a critical update. Automated system notifications keep your team ahead of the story.
New mention alerts
Get notified the moment a new article matches your criteria - either as it happens, daily or weekly.
Volume change alerts
Smart notifications when mentions spike or drop by a chosen percentage (e.g. a 10% weekly increase) or hit a set numerical threshold - so you never miss a key move.
Refinement controls
Tailor every alert by sentiment, media type or specific countries to make sure you only receive the most relevant intelligence.
Reporting
Professional stakeholder reporting
Sophisticated mention reports built to share media highlights with your team or clients - manually curated or fully automated.
Curated mention reports
Hand-pick up to 500 top-tier mentions for quarterly reviews, competitor analysis or campaign summaries. Reorder results manually and add rich-text summaries for professional analysis.
Scheduled newsletters
Automate the morning briefing. Schedule recurring daily, weekly or monthly reports that deliver the latest 10 results from your selected searches straight to stakeholders' inboxes.
Tools
Advanced analytical tools
Deep-dive research and organisation - so the data works the way your team thinks.
Data drilldown
Every chart is interactive - click any segment to instantly view the specific articles behind the data.
Custom tags
Categorise results with your own labels across multiple searches to track projects, stakeholders or competitor activities in one unified view.
Granular filtering
Narrow thousands of results by Country, Region, Author, Publisher or Media Type to surface the exact intelligence you need.
Multi-format export
Download raw data or visual charts in CSV, Excel, PDF, PNG or JPG for use in internal presentations or third-party analysis tools.
FAQ
Frequently asked questions
Quick answers about coverage, alerts, dashboards and exports.
Turn coverage into clarity
Whether you're tracking a reputation score, running a competitor analysis or hunting coverage gaps, the Perceptica MLP gives you the intelligence to shape your PR and communication strategy.
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