Business · 2025
The Most Media-Visible Founders & Ventures in Bulgaria
How media visibility shapes Bulgaria's startup and innovation ecosystem
Between January and May 2025, Bulgarian media coverage of the startup and tech ecosystem was shaped by several high-impact moments - from space exploration milestones to advancements in AI, fintech, and logistics. The public conversation was led by a handful of high-profile founders, ventures, and investment funds whose activity and innovation captured national attention.
Perceptica's latest media analysis explores how founders and companies were portrayed in top-tier Bulgarian media outlets, including online publications, print press, TV, and social media.
Inside the PDF
What's inside the full report
- EnduroSat led the narrative
- LAUNCHub Ventures dominated investor mentions
- Media sentiment was predominantly neutral-to-positive
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