Retail · 2018
Communications Challenges in the Retail Sector
What drives shopper sentiment online - and where supermarkets should focus their communications
This report analyses online user sentiment - drawn from traditional and online media monitoring - on a few key, sector-specific topics for retail. It looks at how product quality defines users' opinion online, where supermarkets must focus their efforts, and which factor is the biggest driver of the online conversation about the sector.
For communications and marketing teams in retail, the result is a clear read on what actually moves the needle - and where the noise is loudest - so resources can be aimed at the conversations that matter most.
Inside the PDF
What's inside the full report
- Product quality defines online opinion of supermarkets
- The report pinpoints where supermarkets should focus communications efforts
- It identifies the single biggest driver of the online retail conversation
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