Meet Perceptica
We are a team of analysts and engineers who have been watching, scoring and explaining the media landscape of Southeast Europe since 2012. Every day we read, code and interpret coverage in more than twenty languages so PR, marketing and leadership teams can make confident calls - on reputation, on competitors, on what comes next.
How we work
Four principles we have refined over a decade.
Full-spectrum intelligence
From real-time monitoring to in-depth reports and consulting, across broadcast, print, online and social.
Reputation & competition
Understand the reputation of your brand and analyse the actions of your competitors with the same lens.
Analysts + technology
Our analysts work alongside the latest media listening platforms - neither one alone is enough.
Insights, not noise
We filter, analyse and synthesise media content into a small number of decisions you can actually act on.
Our story
From a regional analysis team to a full-spectrum intelligence platform.
Each step here was driven by what our clients needed next - faster signal, deeper context, broader coverage. Here is how the work has compounded.
Perceptica is founded
We start with one purpose: provide qualified media analysis to organisations across Southeast Europe.
Merger with Media Monitor
We merge with media monitoring company Media Monitor, accelerating the development of our media listening platform.
Platform refresh
A round of platform updates focused on user experience and making information easier to understand.
All-in-one social view
We cement our position as an all-in-one tool that lets teams view, research and monitor every social platform from a single dashboard.
Next-generation platform launch
We launch our new platform - rebuilt around real-time intelligence, AI-assisted analysis and reporting designed for leadership review, not just dashboards.
Mission
"Every decision-maker should have access to qualified information. Period."
Perceptica's primary mission is to help businesses make the best possible decisions, optimise their communication strategies, and track market developments.
We give our clients the information they need by filtering, analysing and synthesising media content into a small number of decisive insights - not raw data dumps.
- The Perceptica team, est. 2012
Southeast Europe
Native coverage of every major market in the region, from Sofia to Skopje to Bucharest.
25+ languages
Sentiment and topic models trained in-language - no English-pivot translation tax.
Industries served
Pharma, finance, FMCG, retail, automotive, energy, technology and the public sector.
Memberships
Standards we help shape and adhere to.
Perceptica is a member of organisations that set the standards for media intelligence and communications measurement.
Want the same lens on your market?
Book a demo of the new Perceptica platform, or talk to one of the analysts who will actually be reading your coverage.