Banking · 2026
Bulgarian Banking and the Euro Transition
How public perception could make or break Bulgaria's historic currency switch
Between October 2025 and January 2026, Bulgaria's euro adoption dominated public discourse across media channels, social platforms, and everyday conversations. What started as a technical banking transition quickly evolved into a broader test of institutional trust, social fairness, and governance credibility.
Perceptica's latest media analysis examines public sentiment towards Bulgarian banks during this critical period, monitoring how expectations were set, where concerns emerged, and which narratives gained traction. From planned system updates that sparked anxiety to dual pricing confusion and interest rate fears, the report captures the full spectrum of public reaction as Bulgaria navigates its most significant monetary change in decades.
Public sentiment towards Bulgarian banks across media channels and social platforms during euro adoption, from October 2025 to January 2026.
Inside the PDF
What's inside the full report
- Sentiment towards banks: 30.4% positive, 29.8% negative, 39.8% neutral.
- Facebook drove 59% of all conversation.
- Interest rate concerns generated 1,884 publications, ahead of dual labelling with 1,448.
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