Pharma · 2023
Competitive Analysis of The Pharma Industry 2023: Pharmaceuticals (Vol. 1)
Who leads the conversation among Bulgarian pharmaceutical producers
Our expert team conducted a thorough analysis of media coverage of the leading companies in Bulgaria's pharmaceutical industry. This first volume focuses on producers of pharmaceuticals, while a separate report covers producers of health supplements.
The report covers the period January - July 2023 and provides a competitive analysis of the media coverage that the main players received. The leaders Bayer Bulgaria, Sanofi and Sopharma collectively account for 64% of the overall conversation on the topic.
Here are some key takeaways from the report:
- Three brands command 64% of the conversation - Bayer Bulgaria, Sanofi and Sopharma dominate share of voice among pharmaceutical producers in Bulgarian media.
- Pharmaceutical producers attract notably more media interest than supplement producers, a useful benchmark when planning PR investment and competitive positioning across the wider pharma category.
- Channel mix and source-level performance matter - the full report uncovers the dominant media channel within the industry and the sources publishing the highest volume of content, so teams can target the right outlets.
The analysis aggregates data from traditional online media, social platforms (Facebook, X, blogs and forums) and print media, combining Perceptica's media-listening platform with our analytical expert team.
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