Истории, анализи и продуктови новини.
Практически анализи и експертни гледни точки за медиен мониторинг, медиен анализ, репутация на брандове и управление на кризи - от екипа зад Perceptica.
Media monitoring
5 Ways Media Monitoring Can Identify Crisis Points: Novak Djokovic vs. DJ Marten Case Study
How a single moment at a charity tennis match shifted the entire media narrative - and the five media monitoring techniques that help PR teams catch shifts like this in time.
Perceptica · 25.09.2024 г.
Media monitoring
Media Monitoring: The Game-Changer for Advertising Agencies
How advertising agencies use media monitoring to prove campaign value, sharpen targeting, spot trends early, and craft award-winning entries backed by real data.
Perceptica · 12.08.2024 г.
Media monitoring
The Benefits & Challenges of Political Media Monitoring During Elections
How political media monitoring helps campaigns track voter sentiment, counter disinformation, and protect electoral integrity - plus the challenges to navigate.
Perceptica · 18.03.2024 г.
Media monitoring
Discover 6 Cost-Saving Benefits of Media Monitoring
From competitive intelligence to crisis management and targeted marketing - six concrete ways media monitoring helps businesses cut costs and protect their bottom line.
Perceptica · 12.02.2024 г.
PR tips
A Successful PR Strategy: The Ultimate Guide in 2024
A 12-step playbook for building a PR strategy that grows brand recognition, shapes sentiment, and delivers measurable results in 2024.
Perceptica · 15.01.2024 г.
Crisis monitoring
The Profound Effects of Reputational Crises
Reputational crises hit trust, revenue, employee morale and legal standing - all at once. Here's how they unfold, what triggers them, and how media monitoring helps you stay ahead.
Perceptica · 4.12.2023 г.
Crisis monitoring
15 Steps for Effective PR Crisis Management [+ Downloadable Checklist]
A 15-step playbook for navigating any PR crisis - from early detection and the 3 As of immediate response, through monitoring, recovery and prevention. Includes a downloadable checklist.
Perceptica · 9.10.2023 г.
PR tips
How can media monitoring support communication experts?
Why solo PR and marketing professionals are drowning in information - and how Perceptica's Start Monitoring package gives them daily coverage without breaking the budget.
Perceptica · 2.10.2023 г.
Media analysis
Lidl and Kaufland dominate the media conversation
A Perceptica analysis of Q1 2017: Lidl and Kaufland command 89% of the online conversation about Bulgarian supermarket chains - and what consumers actually praise and complain about.
Perceptica · 25.09.2023 г.
Media monitoring
Journalism students will get to know media monitoring and analysis of social media
A new "Social media monitoring" course at Sofia University, co-taught by Perceptica's Georgi Auad - giving journalism students hands-on experience analysing real campaigns.
Perceptica · 18.09.2023 г.
Media analysis
Hell's Kitchen vs MasterChef - the social media battle of the chefs
A Perceptica study of 1,000+ mentions across 26 February to 14 March: which culinary show won the online conversation - and why episode length didn't save MasterChef.
Perceptica · 11.09.2023 г.
Media analysis
COVID-19-infected media
How in 10 weeks the pandemic news occupied the entire information stream across Bulgaria, Romania, North Macedonia and Serbia - a Perceptica deep-dive.
Perceptica · 4.09.2023 г.
Crisis monitoring
What the GameStop case taught us about communication
Robinhood vs. Reddit, Cooperman vs. Palihapitiya - what the GameStop saga reveals about transparency, preparation, and managing a communication crisis in real time.
Perceptica · 28.08.2023 г.
Reputation
Mastering the Influencer Marketing Minefield: A Guide to Success
The benefits, the risks and the cautionary tales of influencer marketing - plus how media monitoring helps brands vet partners, protect reputation, and turn collaborations into wins.
Perceptica · 21.08.2023 г.
Media monitoring
Optimal data quality with Perceptica's new media listening platform
A tour of the upgraded Perceptica MLP - new filters, source-level tracking, detailed graphics, word clouds, and raw report exports for cleaner decisions.
Perceptica · 21.08.2023 г.
PR tips
Brand Journalism and the Thin Red Line Between Marketing Success and Taking the Easy Way Out
Brand journalism promises a smarter way to reach exhausted audiences - but it's not real journalism, and it's no panacea. A candid look at the trade-offs.
Perceptica · 14.08.2023 г.
Media analysis
How Media Intelligence Can Help The Pharma Industry
How pharma companies use media monitoring and analysis to track sentiment, manage crises, combat misinformation, find KOLs and uncover global market opportunities.
Perceptica · 7.08.2023 г.
Media monitoring
Enhancing Decision-Making in the FMCG Industry: The Power of Media Monitoring
How FMCG brands use media monitoring and analysis to track consumer sentiment, benchmark competitors, protect brand reputation and steer strategic decisions.
Perceptica · 31.07.2023 г.
Media analysis
Driving Success in the Automotive Industry: The Power of Media Intelligence
How automotive brands use media monitoring and analysis to manage reputation, generate leads, outmanoeuvre competitors, and make data-driven decisions.
Perceptica · 24.07.2023 г.
Media monitoring
Embracing Media Monitoring in the Retail Industry
How retailers use media intelligence to engage shoppers across channels, manage PR crises, outpace competitors, and run smarter influencer campaigns.
Perceptica · 17.07.2023 г.
Media monitoring
The Power of Media Monitoring for PR, Marketing & Employer Branding Specialists
How PR, marketing and employer branding teams use media monitoring to shape reputation, sharpen campaigns, and stand out in a candidate-driven talent market.
Perceptica · 10.07.2023 г.
News & events
Prevention Through Awareness Project: What kind of words are used in domestic and gender-based violence related news
A look at the clickbait vocabulary - 'action', 'more details', 'drama' - that Bulgarian media use in headlines about domestic and gender-based violence, turning a serious community issue into intriguing content.
Perceptica · 8.12.2020 г.
News & events
Prevention Through Awareness: The words used in domestic and gender-based violence related news
A word cloud of inappropriate vocabulary in Bulgarian media headlines about domestic and gender-based violence - and why discriminative jargon and ready-made expressions like 'rape-refugees' or 'gay-killers' have no place in journalism.
Perceptica · 1.12.2020 г.
News & events
Prevention Through Awareness: Gender-based violence - recognition, prevention and control
As part of the Prevention through Awareness Project ACF/349, OFFNews published an interview with Dr Simona Veleva on the scale of gender-based violence in Bulgaria, its causes, consequences and how it can be prevented.
Perceptica · 24.11.2020 г.
News & events
Prevention Through Awareness: Gender-based violence - media coverage
How Bulgarian media cover gender-based and domestic violence: more than half of articles stay strictly factual, a worryingly large share trivialises the topic, and only 5% rise to in-depth journalism.
Perceptica · 17.11.2020 г.
News & events
Prevention Through Awareness: Media speaking over domestic violence topic
A study of more than 7,000 articles shows how Bulgarian media cover domestic and gender-based violence - from strictly factual reporting to trivialisation, and the small share of in-depth journalism that drives real awareness.
Perceptica · 10.11.2020 г.
News & events
AIBEST hosted the most significant event in the knowledge industry in Bulgaria and presented technology Oscars in 9 categories
AIBEST's annual conference brought together close to 200 leaders of Bulgaria's high-tech sector in Burgas and recognised the year's standout companies and projects across nine award categories.
Perceptica · 5.10.2020 г.
News & events
Round table discussion: Prevention Through Awareness project
Experts gathered for a round table on the ACF/349 Prevention through Awareness project, presenting research on how Bulgarian and Norwegian traditional media cover domestic and gender-based violence.
Perceptica · 8.06.2020 г.
News & events
Now you can register for FFWD 2: "People don't buy"
Register for the second Fast Forward Brand Talk - a live online discussion on how high-demand businesses adapted, with REMIX, Yellow Taxi, the other half and Perceptica.
Perceptica · 5.05.2020 г.
News & events
Perceptica and the other half present FFWD: "People are gone"
Perceptica and the other half launch the Fast Forward (FFWD) Brand Talks - an online conversation about how businesses that depend on in-person customers are reacting to the COVID-19 crisis.
Perceptica · 28.04.2020 г.
News & events
Prevention Through Awareness Project: media coverage of domestic & gender-based violence
An EEA-funded research project by Intelday Foundation, Perceptica and M-Brain Norway exploring how Bulgarian and Norwegian media cover domestic and gender-based violence - and how to strengthen civil society's response.
Perceptica · 15.03.2020 г.
News & events
Comms Talks: Tourism - how communications influence tourism
On 28 June, Comms Talks closes Season 1 at SOHO coworking space in Sofia with a focus on Bulgaria's tourism industry and the role communicators play in shaping its growth.
Perceptica · 14.06.2019 г.
News & events
Comms Talks: Banks
On 31 May at SOHO Sofia, Comms Talks: Banks explores how communications professionals build and maintain trust - and how financial literacy initiatives can serve as an instrument for financial stability.
Perceptica · 20.05.2019 г.
News & events
Perceptica successfully completed an EU funded project
Perceptica wraps up project BG16RFOP002-1.002-0679 - 'Semantic repository for polymetric data from media sources' - delivering an innovative, machine-readable archive built over 24 months under the OP Innovation and Competitiveness programme.
Perceptica · 13.05.2019 г.
News & events
Comms Talks: Retail - communications' impact on grocery retailers' success
Held at SOHO Sofia, Comms Talks: Retail brought together communications experts and Perceptica's latest research to unpack the factors shaping consumer sentiment and loyalty in the highly competitive grocery retail sector.
Perceptica · 12.04.2019 г.
News & events
Perceptica launches its new website
After a rebrand and the merger of sister company Media Monitor into Perceptica, the agency unveils a new identity and a fresh website built for strategic communications management.
Perceptica · 4.04.2019 г.
News & events
Misinformation - healthcare's worst enemy
On Bloomberg TV, Perceptica Director Georgi Auad and BDVO Board Member Elena Mateeva discuss communications in pharma and healthcare - and why misinformation, not regulation, is the industry's biggest threat.
Perceptica · 26.03.2019 г.
News & events
Comms Talks: Pharma - a frank conversation about ethics and trust in the pharmaceutical sector
The first edition of Comms Talks brought together pharma communicators, agencies and media voices to debate ethics, trust, and the empowered (mis-)informed consumer.
Perceptica · 22.03.2019 г.
News & events
Perceptica and AEJ teach students to recognise fake news
As part of the 'Days of media literacy 2019' campaign, Perceptica experts led a one-day fact-checking and fake-news training for journalism students and journalists at The Red House in Sofia.
Perceptica · 12.02.2019 г.
News & events
Why communications measurement and evaluation are important
Bulgaria's first conference on 'The Value of Communications in the Digital Age' brought international experts to Veliko Tarnovo to debate how PR and marketing should be measured and evaluated.
Perceptica · 26.11.2018 г.