2020 was a challenge for all of us, on the one hand because of the coronavirus, and on the other because of all the resulting lifestyle changes we experienced. Back in 2019, there were many companies that could not have even imagined switching to working from home, whereas that is not only the reality we currently live in, but it is also an option that is considered a given.
Here at Perceptica, we care about shifts and changes in people's opinions and attitudes and analysing them just so happens to be our specialty.
Work-from-home media analysis
We present to you a type of media analysis which extracts people's attitudes across social media in the periods before and after the lockdown in Bulgaria. Here, you can gain a general overview of the public opinion on the coronavirus as whole, as well as on employers and their role in the crisis.The main topics covered are working from home - its positive and negative sides, as well as the uncertain future in times of crisis.
According to the opinions shared on social networks, a key challenge was the need for transparent communication between employer and employee. The analysed channels include forums, blogs, Facebook and Twitter.
The observation of organic consumer conversation allows us to draw objective conclusions about the public’s attitudes and their development in the period between March and September 2020. This contributes to building an up-to-date picture of the situation.
When it comes to a business organisation communicating with both employees and partners of the company, such an analysis can create a solid basis for taking specific decisions during a pandemic.
You can download the report for free from this page! Keep in mind it is in Bulgarian. If you would like to have this analysis in English, just let us know and we will send it to you on demand.
We believe that everybody can benefit from media listening and media intelligence technologies and, moreover, from the access to the right information at the right moment. Therefore, we do not just deliver raw data to you, but we also look for the best solution for every partner we work with.
If you have any questions, just contact us!