Workforce · 2021
Work from home
How Bulgarians talked about working from home during the 2020 lockdown
2020 was a challenge for everyone - on one hand because of the coronavirus, and on the other because of the resulting lifestyle changes. Companies that could not have imagined remote work in 2019 suddenly treated it as the default, and public attitudes shifted with them.
This media analysis extracts people's attitudes from social conversation in Bulgaria before and after the lockdown, covering the period March - September 2020. It maps the public's view of the coronavirus, of employers and their role in the crisis, and of working from home itself - both its positive and negative sides - across forums, blogs, Facebook and X.
Here are some key takeaways from the report:
- Public attitudes before and after the 2020 lockdown - drawn from organic conversation across forums, blogs, Facebook and X, giving an objective read on how opinion shifted during the crisis.
- Transparent employer-employee communication emerged as the key challenge - highlighting where companies needed to invest to keep teams aligned and confident through the transition.
- Both the positive and negative sides of working from home, together with public uncertainty about the future of work in a pandemic context - useful context for HR, internal comms and leadership decisions.
The original report is in Bulgarian; an English version is available on demand. Perceptica combines media-listening technology with expert analysis to turn organic consumer conversation into a clear basis for business decisions.
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