Crisis · 2020
What Happens When People Are Gone?
Media analysis of the industries that need people on the ground - and what happened to them in spring 2020
If in January 2020 someone had asked where you would spend the first sunny spring days, few would have said "at home". Most would have pictured a walk in the park, dinner with friends, a festival or a busy day at the office. We were all wrong - we all stayed home, and the lockdown hit the economy hard, especially the industries that depend on people being physically present.
Produced for the FFWD: "People are gone" event, this report analyses how the crisis affected restaurants, entertainment, conferences and trade shows in Bulgaria, Austria and the USA between March 15 and May 8, 2020 - the first major impact wave of the pandemic.
Here are some key takeaways from the report:
- Focus on industries that depend on physical presence - restaurants, entertainment, conferences and trade shows, the businesses most exposed to the lockdown's impact.
- Cross-market view across Bulgaria, Austria and the USA - covering March 15 - May 8, 2020 and capturing the first major impact wave of the crisis.
- What these businesses said about the situation in their own words - useful context for crisis communications, recovery planning and event-industry strategy.
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