Consumer · 2019
The Most Popular Baby Products: A Social Media Analysis
Which brands do parents prefer the most?
This report was specially prepared for the Bebemania forum, hosted by Inter Expo Center in Sofia, focusing on the biggest and most popular baby products among social media users in Bulgaria.
It covers the most popular baby cosmetics, the best and most preferred types and brands of diapers, baby foods and baby strollers - ranking brand preference across several criteria, including share of mentions on social media channels and verbatim online opinions.
Here are some key takeaways from the report:
- Brand rankings across four key categories - cosmetics, diapers, baby foods and strollers, scored on multiple criteria including share of voice on social media.
- Voice-of-parent insights pulled from real conversations - cited online opinions show why certain brands win parental trust and which messages resonate most.
- A snapshot of the Bulgarian baby-care market - which brands perform best on social media in Bulgaria, and the reasons behind their lead.
This report shows a small part of Perceptica's capabilities. For a custom, more detailed analysis of the consumer or baby-care market, get in touch - we combine media-listening technology with expert analysts to deliver insight tailored to your brief.
Want the full insights? Fill out the form below and get the complete report.