Telecom · 2016
Bulgarian Telecom Providers: A Social Media Analysis
What defines a good telecommunications provider and what are users looking for?
This report focuses on Bulgaria's three main telecommunications providers - M-Tel (now A1), Telenor and Vivacom - and covers all social media mentions and data for the period April-June 2016.
It surfaces what users actually discussed during the period, what triggered them to switch providers, and how each of the three brands is perceived in the online conversation.
Here are some key takeaways from the report:
- What people talked about - and what made them switch providers - the trigger topics behind churn in the Bulgarian telecom conversation, mapped from real social-media data.
- What makes users choose a provider - the criteria and most-discussed topics that shape provider choice across the three operators.
- How the three brands are perceived - distinct sentiment and reputation profiles for M-Tel/A1, Telenor and Vivacom on social media.
This report shows a small part of Perceptica's capabilities. For a custom, more detailed analysis of the telecom sector, get in touch - we combine media-listening technology with expert analysts to deliver insight tailored to your brief.
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