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Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
News & events
Misinformation - healthcare's worst enemy
On Bloomberg TV, Perceptica Director Georgi Auad and BDVO Board Member Elena Mateeva discuss communications in pharma and healthcare - and why misinformation, not regulation, is the industry's biggest threat.
Perceptica · Mar 26, 2019
News & events
Comms Talks: Pharma - a frank conversation about ethics and trust in the pharmaceutical sector
The first edition of Comms Talks brought together pharma communicators, agencies and media voices to debate ethics, trust, and the empowered (mis-)informed consumer.
Perceptica · Mar 22, 2019
News & events
Perceptica and AEJ teach students to recognise fake news
As part of the 'Days of media literacy 2019' campaign, Perceptica experts led a one-day fact-checking and fake-news training for journalism students and journalists at The Red House in Sofia.
Perceptica · Feb 12, 2019
News & events
Why communications measurement and evaluation are important
Bulgaria's first conference on 'The Value of Communications in the Digital Age' brought international experts to Veliko Tarnovo to debate how PR and marketing should be measured and evaluated.
Perceptica · Nov 26, 2018