Perceptica Director Georgi Auad on Bloomberg TV.
In an interview for Bloomberg TV, Perceptica Director Georgi Auad and BDVO Board Member Elena Mateeva discussed the current state of communications in the pharma industry and healthcare in general, highlighting the most widespread challenges and problems they face.
"The biggest problem the healthcare industry faces is the stream of misinformation. Facts are often distorted to cause a sensation."
He added that a loss of trust in doctors can be seen globally, with patients preferring home treatment and alternative medicine for easily curable diseases such as the flu.
"A big challenge to the pharma industry is that of state regulations."
She noted that the law for pharmaceutical products was last updated in 2012 - a significant gap in the Digital Age. "Regulations aren't as strict online, but the pharma industry still has its internal regulations that do not allow it to contact the end user directly."
Watch the full interview on Bloomberg TV Bulgaria.