Stories, analysis and product updates.
Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.

News & events
Prevention Through Awareness: Gender-based violence - media coverage
How Bulgarian media cover gender-based and domestic violence: more than half of articles stay strictly factual, a worryingly large share trivialises the topic, and only 5% rise to in-depth journalism.
Perceptica · Nov 17, 2020

News & events
Prevention Through Awareness: Media speaking over domestic violence topic
A study of more than 7,000 articles shows how Bulgarian media cover domestic and gender-based violence - from strictly factual reporting to trivialisation, and the small share of in-depth journalism that drives real awareness.
Perceptica · Nov 10, 2020

News & events
AIBEST hosted the most significant event in the knowledge industry in Bulgaria and presented technology Oscars in 9 categories
AIBEST's annual conference brought together close to 200 leaders of Bulgaria's high-tech sector in Burgas and recognised the year's standout companies and projects across nine award categories.
Perceptica · Oct 5, 2020

News & events
Round table discussion: Prevention Through Awareness project
Experts gathered for a round table on the ACF/349 Prevention through Awareness project, presenting research on how Bulgarian and Norwegian traditional media cover domestic and gender-based violence.
Perceptica · Jun 8, 2020

News & events
Now you can register for FFWD 2: "People don't buy"
Register for the second Fast Forward Brand Talk - a live online discussion on how high-demand businesses adapted, with REMIX, Yellow Taxi, the other half and Perceptica.
Perceptica · May 5, 2020

News & events
Perceptica and the other half present FFWD: "People are gone"
Perceptica and the other half launch the Fast Forward (FFWD) Brand Talks - an online conversation about how businesses that depend on in-person customers are reacting to the COVID-19 crisis.
Perceptica · Apr 28, 2020

News & events
Prevention Through Awareness Project: media coverage of domestic & gender-based violence
An EEA-funded research project by Intelday Foundation, Perceptica and M-Brain Norway exploring how Bulgarian and Norwegian media cover domestic and gender-based violence - and how to strengthen civil society's response.
Perceptica · Mar 15, 2020

News & events
Comms Talks: Tourism - how communications influence tourism
On 28 June, Comms Talks closes Season 1 at SOHO coworking space in Sofia with a focus on Bulgaria's tourism industry and the role communicators play in shaping its growth.
Perceptica · Jun 14, 2019

News & events
Comms Talks: Banks
On 31 May at SOHO Sofia, Comms Talks: Banks explores how communications professionals build and maintain trust - and how financial literacy initiatives can serve as an instrument for financial stability.
Perceptica · May 20, 2019

News & events
Perceptica successfully completed an EU funded project
Perceptica wraps up project BG16RFOP002-1.002-0679 - 'Semantic repository for polymetric data from media sources' - delivering an innovative, machine-readable archive built over 24 months under the OP Innovation and Competitiveness programme.
Perceptica · May 13, 2019

News & events
Comms Talks: Retail - communications' impact on grocery retailers' success
Held at SOHO Sofia, Comms Talks: Retail brought together communications experts and Perceptica's latest research to unpack the factors shaping consumer sentiment and loyalty in the highly competitive grocery retail sector.
Perceptica · Apr 12, 2019

News & events
Perceptica launches its new website
After a rebrand and the merger of sister company Media Monitor into Perceptica, the agency unveils a new identity and a fresh website built for strategic communications management.
Perceptica · Apr 4, 2019