If you're a communication expert, you already know how important it is to:
- Track campaign results
- Build a strong brand reputation
- Handle crises
- Have the right information at the right time
The PR and marketing expert challenge
Comms professionals today are expected to have every piece of information that could affect their business - and not only the directly related facts. The economic and political situation in the country, changes in legislation, decisions of the Council of Ministers, fluctuations in interest rates, cultural events… you're expected to know it all, and to know it now. Every tiny piece of information might end up playing a crucial role.
And it doesn't stop at knowing. The same comms experts are expected to synthesise the information, analyse it, summarise it for management, and accompany it with relevant advice and clear guidelines for follow-up.
The problem: there is simply too much information
Every day in the Bulgarian media - print, electronic, internet - over 100,000 units of information appear. And that's articles only, not counting ads. If you're a communication expert, the number probably doesn't surprise you.
Very often, companies don't have budget for additional services or external suppliers. For one reason or another, the comms professional ends up being a one-person band: the company can't afford more resources, can't hire another professional to share the load, and can't outsource at the going rate.
So the communication professional constantly monitors the flow of information, then synthesises it for management, gives advice on follow-up, organises events and campaigns, stays in touch with the press, prepares speeches, announcements, statements, letters, press releases - the list goes on, depending on the company.
What every company, organisation, person and brand absolutely needs is information awareness. There's no way to survive and succeed without being fully informed about the media context you operate in. Every brand needs to know what and where someone has written about it - because the media still has a huge impact on both the wider public and your direct customers.
How Perceptica can help
Below is our proposal, designed to make things as easy as possible for an overworked PR or marketing expert - without burdening the company's budget.
We present the Start Monitoring package. It bundles three services that fully cover the basics of media monitoring:
- Daily monitoring - a clean feed of what's being written about you and your industry
- Daily Leading Bulgarian News newsletter - the most important headlines, every morning
- Press release publishing - your news pushed out to the right outlets
You can subscribe to the Start Monitoring package at BGN 150 (excl. VAT) per month.
This package equips you with the most important services in the field of media monitoring and helps push your messages and news via your press releases. You'll be updated on everything written about you - and on what's happening across the country - without putting strain on your budget.
Contact us to request the Start Monitoring package, or if you need additional information or assistance.