We rebuilt the Perceptica Media Listening Platform so your team can see what matters sooner, and do something useful with it.
If you work in PR or communications, you already know the problem. Mentions come from each media channel. By the time you have sorted the noise, the story has moved on.
MLP 2.0 is still the same idea at heart: a user-friendly tool for your brand, your communications, your competitors and the hot topics shaping your industry.
What changed is how the platform helps you get there. More of the heavy lifting happens up front, so you spend less for checking large data feeds and more time deciding what to do next.
What’s inside MLP 2.0
Here is what you will find in the rebuilt platform.
Visual intelligence dashboards
Sentiment, coverage over time, top outlets and leading topics, laid out so you can read the room without scrolling for twenty minutes. Filter by today, yesterday, last 7 days or a custom range. Positive, neutral and negative tone sits next to total mentions and period-over-period movement, so a spike or a drop is obvious before you open a single article.
Proactive as-it-happens alerts
Get notified when a new mention matches your criteria, or when volume jumps or drops.
You can set alerts as they happen, daily or weekly, and tighten the net by sentiment, media type or country. That matters when a spike on the timeline is the first sign something is shifting.
Stakeholder-ready reporting
Pull together curated mention reports for quarterly reviews, competitor analysis or campaign wrap-ups (up to 500 mentions, with room to reorder and add your own summaries). Or set up scheduled newsletters so a short briefing lands in stakeholders’ inboxes on a daily, weekly or monthly rhythm.
Advanced analytical tools
Click into any chart to see the articles behind it. Tag results your way across searches. Filter by country, region, author, publisher or media type. Export what you need as CSV, Excel, PDF, PNG or JPG when someone asks for “just the numbers.”
None of this is meant to replace judgement. It is meant to get clean signal in front of the people who already know how to use it.
Human intelligence and AI combined
Under the hood, MLP 2.0 combines our media intelligence expertise with AI-assisted analysis to surface topics, sentiment and entities in the media stream. That speed matters when coverage moves fast. What also matters is that the numbers stay trustworthy.
Our analysts are always there to review the edge cases and provide insights, so you are not left alone with a black box.
Coverage still spans all media channels, in 25+ languages, including real-time pickup from the main social platforms and a wide online news base across Southeast Europe and beyond. Same markets we know well. Clearer view of what is happening inside them.
Come take a look
Already a Perceptica client? Log in and see what is new: we rebuilt the engine so the daily work is lighter.
New to us? Request a 30-minute demo. We will walk you through MLP 2.0 with your brand’s data, not a generic sample set.