Stories, analysis and product updates.
Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
Media analysis
COVID-19-infected media
How in 10 weeks the pandemic news occupied the entire information stream across Bulgaria, Romania, North Macedonia and Serbia - a Perceptica deep-dive.
Perceptica Editorial TeamPublished on
Crisis monitoring
What the GameStop case taught us about communication
Robinhood vs. Reddit, Cooperman vs. Palihapitiya - what the GameStop saga reveals about transparency, preparation, and managing a communication crisis in real time.
Perceptica Editorial TeamPublished on
Reputation
Influencer Due Diligence: How to Protect Brand Reputation
A practical framework for researching influencer partners, establishing a reputation baseline, monitoring campaigns and detecting brand risk early.
Perceptica Editorial TeamPublished on
Media monitoring
Optimal data quality with Perceptica's new media listening platform
A tour of the upgraded Perceptica MLP - new filters, source-level tracking, detailed graphics, word clouds, and raw report exports for cleaner decisions.
Perceptica Editorial TeamPublished on
PR tips
Brand Journalism: Where Marketing Crosses the Line
Brand journalism promises a smarter way to reach exhausted audiences - but it's not real journalism, and it's no panacea. A candid look at the trade-offs.
Perceptica Editorial TeamPublished on
Media analysis
Media Intelligence for Pharma: Use Cases & Benefits
How pharma companies use media monitoring and analysis to track sentiment, manage crises, combat misinformation, find KOLs and uncover global market opportunities.
Perceptica Editorial TeamPublished on
Media monitoring
Enhancing Decision-Making in the FMCG Industry: The Power of Media Monitoring
How FMCG brands use media monitoring and analysis to track consumer sentiment, benchmark competitors, protect brand reputation and steer strategic decisions.
Perceptica Editorial TeamPublished on
Media analysis
Driving Success in the Automotive Industry: The Power of Media Intelligence
How automotive brands use media monitoring and analysis to manage reputation, generate leads, outmanoeuvre competitors, and make data-driven decisions.
Perceptica Editorial TeamPublished on
Media monitoring
Embracing Media Monitoring in the Retail Industry
How retailers use media intelligence to engage shoppers across channels, manage PR crises, outpace competitors, and run smarter influencer campaigns.
Perceptica Editorial TeamPublished on
Media monitoring
The Power of Media Monitoring for PR, Marketing & Employer Branding Specialists
How PR, marketing and employer branding teams use media monitoring to shape reputation, sharpen campaigns, and stand out in a candidate-driven talent market.
Perceptica Editorial TeamPublished on
News & events
AIBEST hosted the most significant event in the knowledge industry in Bulgaria and presented technology Oscars in 9 categories
AIBEST's annual conference brought together close to 200 leaders of Bulgaria's high-tech sector in Burgas and recognised the year's standout companies and projects across nine award categories.
Perceptica Editorial TeamPublished on
News & events
Now you can register for FFWD 2: "People don't buy"
Register for the second Fast Forward Brand Talk - a live online discussion on how high-demand businesses adapted, with REMIX, Yellow Taxi, the other half and Perceptica.
Perceptica Editorial TeamPublished on