Stories, analysis and product updates.
Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
Crisis monitoring
What the GameStop case taught us about communication
Robinhood vs. Reddit, Cooperman vs. Palihapitiya - what the GameStop saga reveals about transparency, preparation, and managing a communication crisis in real time.
Perceptica · Aug 28, 2023
Reputation
Mastering the Influencer Marketing Minefield: A Guide to Success
The benefits, the risks and the cautionary tales of influencer marketing - plus how media monitoring helps brands vet partners, protect reputation, and turn collaborations into wins.
Perceptica · Aug 21, 2023
Media monitoring
Optimal data quality with Perceptica's new media listening platform
A tour of the upgraded Perceptica MLP - new filters, source-level tracking, detailed graphics, word clouds, and raw report exports for cleaner decisions.
Perceptica · Aug 21, 2023
PR tips
Brand Journalism and the Thin Red Line Between Marketing Success and Taking the Easy Way Out
Brand journalism promises a smarter way to reach exhausted audiences - but it's not real journalism, and it's no panacea. A candid look at the trade-offs.
Perceptica · Aug 14, 2023
Media analysis
How Media Intelligence Can Help The Pharma Industry
How pharma companies use media monitoring and analysis to track sentiment, manage crises, combat misinformation, find KOLs and uncover global market opportunities.
Perceptica · Aug 7, 2023
Media monitoring
Enhancing Decision-Making in the FMCG Industry: The Power of Media Monitoring
How FMCG brands use media monitoring and analysis to track consumer sentiment, benchmark competitors, protect brand reputation and steer strategic decisions.
Perceptica · Jul 31, 2023
Media analysis
Driving Success in the Automotive Industry: The Power of Media Intelligence
How automotive brands use media monitoring and analysis to manage reputation, generate leads, outmanoeuvre competitors, and make data-driven decisions.
Perceptica · Jul 24, 2023
Media monitoring
Embracing Media Monitoring in the Retail Industry
How retailers use media intelligence to engage shoppers across channels, manage PR crises, outpace competitors, and run smarter influencer campaigns.
Perceptica · Jul 17, 2023
Media monitoring
The Power of Media Monitoring for PR, Marketing & Employer Branding Specialists
How PR, marketing and employer branding teams use media monitoring to shape reputation, sharpen campaigns, and stand out in a candidate-driven talent market.
Perceptica · Jul 10, 2023
News & events
Prevention Through Awareness Project: What kind of words are used in domestic and gender-based violence related news
A look at the clickbait vocabulary - 'action', 'more details', 'drama' - that Bulgarian media use in headlines about domestic and gender-based violence, turning a serious community issue into intriguing content.
Perceptica · Dec 8, 2020
News & events
Prevention Through Awareness: The words used in domestic and gender-based violence related news
A word cloud of inappropriate vocabulary in Bulgarian media headlines about domestic and gender-based violence - and why discriminative jargon and ready-made expressions like 'rape-refugees' or 'gay-killers' have no place in journalism.
Perceptica · Dec 1, 2020
News & events
Prevention Through Awareness: Gender-based violence - recognition, prevention and control
As part of the Prevention through Awareness Project ACF/349, OFFNews published an interview with Dr Simona Veleva on the scale of gender-based violence in Bulgaria, its causes, consequences and how it can be prevented.
Perceptica · Nov 24, 2020