Access insight into social media, traditional press and any industry trend that matters to you - all in one place. Perceptica is proud to present the new features of our Media Listening Platform (MLP), designed to help your business keep up with consumers' opinions and the wider media landscape.
We listened to our clients and rebuilt the dashboard from the ground up: more capability, smoother workflow. With one click, the MLP lets you follow traditional, online and social coverage of your company, your products, your competitors, and any keywords relevant to your industry. Our quantitative analysis turns that raw stream into data-driven decisions you can actually act on.
What's new in the Perceptica MLP
New filters
You can now filter searches by time period, source, media type and sub-type - so the view always reflects the angle that matters most to you. The new filtering system makes it easier to spot patterns, save previous searches, and never miss a detail in the monitoring process. Filters are now available in graphic widgets and the listing dashboard, with the active selection pinned at the top of the page so you stay focused on the segment you're working on.
Choose a specific media source
Drill down on a single source - or a hand-picked group - to see exactly how they cover your brand. Source-level monitoring helps you:
- Read sentiment and tone outlet by outlet
- Track everything a specific source publishes about your brand
- Identify potential influencers within a publication who may shape sentiment
New detailed graphics
Visualised insights are now richer and faster. Get instant charts for the metrics that matter - engagement rate, reach, sentiment, topics - and shape the visualisation around the question you're trying to answer.
Word clouds
Every topic of interest now comes with a word cloud: the bigger the word, the more it was mentioned. It's a fast, intuitive way to see what an audience genuinely cares about and to navigate the themes that move the conversation.
Download graphs in raw format
The new design lets you export reports and widgets - share them via email, embed them on your site, or download the raw version for your own analysis pipelines. Articles of interest can be downloaded in any desired format, hassle-free.
How the new dashboard helps your brand
The insight you get from media monitoring is key for an organisation's future development and strategy. Your customers are sharing opinions on social media every day - including a lot of valuable information about your products and customer service. You can also see how the press treats your brand, and whether there are PR risks on the horizon worth heading off early.
Use the platform to:
- Monitor competitors - their positioning, new launches and audience response
- Identify new sales leads from real conversations
- Build a stronger relationship with customers by responding to what they actually say
Set your strategy with the new dashboard
Don't underestimate social listening insight - it converts directly into better engagement and sharper feedback loops. The new MLP is designed to lift your social listening intelligence, get you ahead of the competition, and keep a close eye on every mention of your organisation.
Try the new features in Perceptica MLP and request a demo to see how our media monitoring platform can help you understand the public more deeply.