A talk about the brand, solutions and creative approach.
Over the last few weeks, the situation has shifted. It almost feels normal again - we can walk around, meet friends, some people are even back at their workplaces.
And yet, there's a precaution in the air. As Hristo Boyadzhiev, co-founder of Tuk-Tam, said during the first Fast Forward Talk:
"The feeling last weekend was like nothing was happening. It was as if there is no crisis - neither economic, nor health. This is terribly misleading."
Are we going back to normal? Will the next normal be a modified one - or will it not arrive at all? We'll see. What we can do is prepare for different scenarios, look for creative solutions, and stay nimble enough to change strategic course quickly.
FFWD: "People don't buy"
During FFWD: "People don't buy" we'll focus on businesses whose goods and services are usually in high demand. How did they react? What kind of solutions did they find? How did COVID-19 reshape consumer behaviour, and what were the main challenges these businesses faced?
Fast Forward Brand Talks
The Fast Forward (FFWD) talks bring together the main participants of the business environment to discuss how companies have responded to the situation, what communication actions they've taken, and what their plans look like going forward.
We'll search for answers together with:
- Genoveva Petrova - Executive Director, REMIX Second Hand & Outlet
- Kalin Kokosharov - co-founder and manager, Yellow Taxi
Moderators of the discussion: Dilyana Dobrinova from the other half and Georgi Auad from Perceptica.
Follow the FFWD Facebook event for more information.
Event details
- Format: Online (Zoom)
- Date: 12 May 2020
- Time: 18:00