The event was held in Sofia's SOHO co-working space and gathered experts from all sides of the communications sector.
Which factors define consumers' sentiment in social media, and what impact do communications have on users in this highly competitive sector? That was the main focus of the Comms Talks: Retail discussion held this morning. The conversation was based on a new research piece by media analysis agency Perceptica, which measures users' disposition towards several of the sector's most important topics.
The event - co-organised by Perceptica and the European Association of Communications Directors (EACD), with the support of the Bulgarian Public Relations Association (BDVO) and the International Association for the Measurement and Evaluation of Communications (AMEC) - gathered communications professionals from the retail sector for a discussion on the factors that define consumer sentiment and loyalty, the latest trends, and the main challenges from a communications point of view.
Speakers
- Georgi Malchev - Managing Partner, Xplora
- Lyubomir Alamanov - Executive Director, SiteMedia Consultancy
- Greta Petrova - Communications Manager, Maxima Bulgaria
- Martin Dimitrov - Founder, Nitram
- Lyudmil Karavasilev - Corporate Communications Manager, Metro
- Georgi Auad - Director, Perceptica
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