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Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
Media monitoring
5 Ways Media Monitoring Can Identify Crisis Points: Novak Djokovic vs. DJ Marten Case Study
How a single moment at a charity tennis match shifted the entire media narrative - and the five media monitoring techniques that help PR teams catch shifts like this in time.
Perceptica · Sep 25, 2024
Media monitoring
Media Monitoring: The Game-Changer for Advertising Agencies
How advertising agencies use media monitoring to prove campaign value, sharpen targeting, spot trends early, and craft award-winning entries backed by real data.
Perceptica · Aug 12, 2024
Media monitoring
The Benefits & Challenges of Political Media Monitoring During Elections
How political media monitoring helps campaigns track voter sentiment, counter disinformation, and protect electoral integrity - plus the challenges to navigate.
Perceptica · Mar 18, 2024
Media monitoring
Discover 6 Cost-Saving Benefits of Media Monitoring
From competitive intelligence to crisis management and targeted marketing - six concrete ways media monitoring helps businesses cut costs and protect their bottom line.
Perceptica · Feb 12, 2024
Media monitoring
Journalism students will get to know media monitoring and analysis of social media
A new "Social media monitoring" course at Sofia University, co-taught by Perceptica's Georgi Auad - giving journalism students hands-on experience analysing real campaigns.
Perceptica · Sep 18, 2023
Media monitoring
Optimal data quality with Perceptica's new media listening platform
A tour of the upgraded Perceptica MLP - new filters, source-level tracking, detailed graphics, word clouds, and raw report exports for cleaner decisions.
Perceptica · Aug 21, 2023
Media monitoring
Enhancing Decision-Making in the FMCG Industry: The Power of Media Monitoring
How FMCG brands use media monitoring and analysis to track consumer sentiment, benchmark competitors, protect brand reputation and steer strategic decisions.
Perceptica · Jul 31, 2023
Media monitoring
Embracing Media Monitoring in the Retail Industry
How retailers use media intelligence to engage shoppers across channels, manage PR crises, outpace competitors, and run smarter influencer campaigns.
Perceptica · Jul 17, 2023
Media monitoring
The Power of Media Monitoring for PR, Marketing & Employer Branding Specialists
How PR, marketing and employer branding teams use media monitoring to shape reputation, sharpen campaigns, and stand out in a candidate-driven talent market.
Perceptica · Jul 10, 2023