Stories, analysis and product updates.
Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
Media monitoring
We rebuilt our Media Listening Platform
Meet MLP 2.0: rebuilt dashboards, alerts, reporting and AI-assisted analysis for PR and communications teams.
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Media monitoring
5 Ways Media Monitoring Can Identify Crisis Points: Novak Djokovic vs. DJ Marten Case Study
How a single moment at a charity tennis match shifted the entire media narrative - and the five media monitoring techniques that help PR teams catch shifts like this in time.
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Media monitoring
Media Monitoring for Advertising & PR Agencies
How advertising agencies use media monitoring to prove campaign value, sharpen targeting, spot trends early, and craft award-winning entries backed by real data.
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Media monitoring
Election Media Monitoring: Benefits and Challenges
How political media monitoring helps campaigns track voter sentiment, counter disinformation, and protect electoral integrity - plus the challenges to navigate.
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Media monitoring
6 Media Monitoring Benefits That Cut PR Costs
From competitive intelligence to crisis management and targeted marketing - six concrete ways media monitoring helps businesses cut costs and protect their bottom line.
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Media monitoring
Journalism students will get to know media monitoring and analysis of social media
A new "Social media monitoring" course at Sofia University, co-taught by Perceptica's Georgi Auad - giving journalism students hands-on experience analysing real campaigns.
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Media monitoring
Optimal data quality with Perceptica's new media listening platform
A tour of the upgraded Perceptica MLP - new filters, source-level tracking, detailed graphics, word clouds, and raw report exports for cleaner decisions.
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Media monitoring
Enhancing Decision-Making in the FMCG Industry: The Power of Media Monitoring
How FMCG brands use media monitoring and analysis to track consumer sentiment, benchmark competitors, protect brand reputation and steer strategic decisions.
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Media monitoring
Embracing Media Monitoring in the Retail Industry
How retailers use media intelligence to engage shoppers across channels, manage PR crises, outpace competitors, and run smarter influencer campaigns.
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Media monitoring
The Power of Media Monitoring for PR, Marketing & Employer Branding Specialists
How PR, marketing and employer branding teams use media monitoring to shape reputation, sharpen campaigns, and stand out in a candidate-driven talent market.
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