Stories, analysis and product updates.
Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
Media analysis
Lidl and Kaufland dominate the media conversation
A Perceptica analysis of Q1 2017: Lidl and Kaufland command 89% of the online conversation about Bulgarian supermarket chains - and what consumers actually praise and complain about.
Perceptica · Sep 25, 2023
Media analysis
Hell's Kitchen vs MasterChef - the social media battle of the chefs
A Perceptica study of 1,000+ mentions across 26 February to 14 March: which culinary show won the online conversation - and why episode length didn't save MasterChef.
Perceptica · Sep 11, 2023
Media analysis
COVID-19-infected media
How in 10 weeks the pandemic news occupied the entire information stream across Bulgaria, Romania, North Macedonia and Serbia - a Perceptica deep-dive.
Perceptica · Sep 4, 2023
Media analysis
How Media Intelligence Can Help The Pharma Industry
How pharma companies use media monitoring and analysis to track sentiment, manage crises, combat misinformation, find KOLs and uncover global market opportunities.
Perceptica · Aug 7, 2023
Media analysis
Driving Success in the Automotive Industry: The Power of Media Intelligence
How automotive brands use media monitoring and analysis to manage reputation, generate leads, outmanoeuvre competitors, and make data-driven decisions.
Perceptica · Jul 24, 2023