Hell’s Kitchen vs MasterChef – the social media battle of the chefs

More than one thousand mentions and comments were generated by MasterChef and Hell’s Kitchen in the period between 26 February and 14 March, a study by media analysis agency Perceptica shows.

For the period in question, Hell’s Kitchen leads in terms of mentions, with twice as much as compared to MasterChef.
In season launch days, Hell’s Kitches is still a favorite in the social media conversations, generating three times more mentions and comments than MasterChef.

What’s noteworthy is that even though Hell’s Kitchen episodes are shorter by about 30 minutes, the show managed to generate more comments online for the time of its duration, AMEC-certified expert and Perceptica Director Georgi Auad said. This shows how engaged online users are, he added.