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Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
News & events
Prevention Through Awareness Project: What kind of words are used in domestic and gender-based violence related news
A look at the clickbait vocabulary - 'action', 'more details', 'drama' - that Bulgarian media use in headlines about domestic and gender-based violence, turning a serious community issue into intriguing content.
Perceptica · Dec 8, 2020
News & events
Prevention Through Awareness: The words used in domestic and gender-based violence related news
A word cloud of inappropriate vocabulary in Bulgarian media headlines about domestic and gender-based violence - and why discriminative jargon and ready-made expressions like 'rape-refugees' or 'gay-killers' have no place in journalism.
Perceptica · Dec 1, 2020
News & events
Prevention Through Awareness: Gender-based violence - recognition, prevention and control
As part of the Prevention through Awareness Project ACF/349, OFFNews published an interview with Dr Simona Veleva on the scale of gender-based violence in Bulgaria, its causes, consequences and how it can be prevented.
Perceptica · Nov 24, 2020
News & events
Prevention Through Awareness: Gender-based violence - media coverage
How Bulgarian media cover gender-based and domestic violence: more than half of articles stay strictly factual, a worryingly large share trivialises the topic, and only 5% rise to in-depth journalism.
Perceptica · Nov 17, 2020
News & events
Prevention Through Awareness: Media speaking over domestic violence topic
A study of more than 7,000 articles shows how Bulgarian media cover domestic and gender-based violence - from strictly factual reporting to trivialisation, and the small share of in-depth journalism that drives real awareness.
Perceptica · Nov 10, 2020
News & events
AIBEST hosted the most significant event in the knowledge industry in Bulgaria and presented technology Oscars in 9 categories
AIBEST's annual conference brought together close to 200 leaders of Bulgaria's high-tech sector in Burgas and recognised the year's standout companies and projects across nine award categories.
Perceptica · Oct 5, 2020
News & events
Round table discussion: Prevention Through Awareness project
Experts gathered for a round table on the ACF/349 Prevention through Awareness project, presenting research on how Bulgarian and Norwegian traditional media cover domestic and gender-based violence.
Perceptica · Jun 8, 2020
News & events
Now you can register for FFWD 2: "People don't buy"
Register for the second Fast Forward Brand Talk - a live online discussion on how high-demand businesses adapted, with REMIX, Yellow Taxi, the other half and Perceptica.
Perceptica · May 5, 2020
News & events
Perceptica and the other half present FFWD: "People are gone"
Perceptica and the other half launch the Fast Forward (FFWD) Brand Talks - an online conversation about how businesses that depend on in-person customers are reacting to the COVID-19 crisis.
Perceptica · Apr 28, 2020
News & events
Prevention Through Awareness Project: media coverage of domestic & gender-based violence
An EEA-funded research project by Intelday Foundation, Perceptica and M-Brain Norway exploring how Bulgarian and Norwegian media cover domestic and gender-based violence - and how to strengthen civil society's response.
Perceptica · Mar 15, 2020
News & events
Comms Talks: Tourism - how communications influence tourism
On 28 June, Comms Talks closes Season 1 at SOHO coworking space in Sofia with a focus on Bulgaria's tourism industry and the role communicators play in shaping its growth.
Perceptica · Jun 14, 2019
News & events
Comms Talks: Banks
On 31 May at SOHO Sofia, Comms Talks: Banks explores how communications professionals build and maintain trust - and how financial literacy initiatives can serve as an instrument for financial stability.
Perceptica · May 20, 2019