Terms of Use

Last Updated: December 4, 2025

1. Introduction

Welcome to Perceptica (“we,” “our,” or “us”). These Terms of Use (“Terms”) govern your access to and use of our website at https://perceptica.com (the “Website”) and the media intelligence, analytics, and research services we provide (collectively, the “Services”). By accessing or using our Website or Services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our Website or Services.

2. About Our Services

Perceptica provides professional media intelligence and analytics services, including but not limited to:

  • Social media monitoring and analysis
  • Consumer sentiment analysis
  • Market research and insights
  • Political and public opinion analysis
  • Custom research reports and presentations
  • Data-driven consulting services
  • Access to our Media Listening Platform (MLP) and associated dashboard

Our Services are designed for business-to-business (B2B) use and are intended for organisations, professionals, policymakers, communications professionals, and other business entities.

2.1 Platform Access

Certain Services include access to our proprietary Media Listening Platform and online dashboard. Access to these platform resources is provided through secure user accounts and is subject to the license terms specified in Section 5 of these Terms.

3. Acceptance of Terms

By accessing our Website or using our Services, you acknowledge that:

  • You have read, understood, and agree to be bound by these Terms
  • You have read and agree to our Privacy Policy and Cookie Policy
  • You are at least 18 years of age or the age of majority in your jurisdiction
  • You have the authority to enter into these Terms on behalf of your organisation (if applicable)

4. User Accounts and Registration

4.1 Account Creation

To access certain features of our Services, including our Media Listening Platform and dashboard, you may be required to create an account. When creating an account, you agree to:

  • Provide accurate, current, and complete information
  • Maintain and promptly update your account information
  • Maintain the security of your account credentials
  • Notify us immediately of any unauthorised use of your account

4.2 Account Credentials

Passwords and usernames provided by Perceptica are for personal use only and may not be assigned to any third party. Each password and username should be assigned to one authorised user only (e.g., your employee or designated representative) and should not be shared with unauthorised third parties.

4.3 Account Responsibility

You are responsible for all activities that occur under your account, including any actions taken by third parties using your credentials. We are not liable for any loss or damage arising from your failure to maintain account security. You agree to immediately notify Perceptica in the event of:

  • Loss of your password or username
  • Unauthorised usage of your credentials
  • Any suspected or actual unauthorised use of the Services

4.4 Multi-User Accounts

For organisational accounts with multiple authorised users, you are responsible for ensuring that each user complies with these Terms and maintains the confidentiality of their individual credentials.

5. Intellectual Property Rights

5.1 Our Content and Platform Data

All content on our Website and provided through our Services, including but not limited to text, graphics, logos, images, data compilations, research reports, analytics, software, platform resources, dashboard information, and other materials (collectively, “Our Content” or “Data”), is the property of Perceptica or our licensors and is protected by Bulgarian and international intellectual property laws.

5.2 Limited License

Subject to these Terms and your active subscription, we grant you a limited, non-exclusive, non-transferable, revocable license to:

  • Access and use the Website and platform resources for your internal business purposes
  • Access information resources included in your subscription type
  • Download and temporarily store insubstantial portions of Data for internal and non-commercial use only
  • Display Data internally within your organisation
  • Quote from Data (appropriately cited and credited) in work products created in the regular course of your research and work
  • Create printouts of Data for internal use and for distribution to third parties, provided such third parties agree not to further distribute the printouts

5.3 Usage Restrictions

You may not:

  • Access, copy, download, store, publish, transmit, transfer, sell, or use any part of the Services except (i) Data included in your subscription type, (ii) with our prior written permission, or (iii) as expressly permitted by these Terms
  • Store Data in an archival or other searchable database accessible by third parties
  • Reproduce, distribute, modify, create derivative works of, publicly display, or publicly perform Our Content without our prior written consent
  • Use Our Content for any commercial purpose outside the scope of Services purchased from us
  • Remove or alter any copyright, trademark, or other proprietary notices from Our Content
  • Resell, redistribute, or sublicense access to platform resources without authorisation

5.4 Rights in Data

Except for the license granted in these Terms, all right, title, and interest in the Services, platform, and Data, in all languages, formats, and media throughout the world, including all copyrights, are and will continue to be the exclusive property of Perceptica and its licensors.

5.5 Client Data

You retain all rights to any data, information, or materials you provide to us (“Client Data”). By providing Client Data, you grant us a license to use, process, and analyse such data solely for the purpose of providing Services to you.

6. Use of Services and Acceptable Use Policy

6.1 Permitted Use

You agree to use our Website and Services only for lawful purposes and in accordance with these Terms.

6.2 Prohibited Activities

You agree not to:

  • Use the Services in any way that violates any applicable national, European, or international law or regulation
  • Transmit any material that is defamatory, offensive, or otherwise objectionable
  • Attempt to gain unauthorised access to any portion of the Website or Services
  • Interfere with or disrupt the integrity or performance of the Website or Services
  • Use any automated means (including bots, scrapers, or spiders) to access the Website without our express written permission
  • Resell, redistribute, or sublicense access to our Services or research reports without authorisation
  • Use our research or data for purposes other than those agreed upon in your service agreement
  • Reverse engineer, decompile, or disassemble any technology or software used to provide the Services

7. Service Terms and Limitations

7.1 Service Availability

We strive to ensure that our Website and Services are available at all times. However, we do not guarantee uninterrupted access and may suspend or restrict access for maintenance, updates, or other reasons without prior notice.

7.2 Modifications to Services

We reserve the right to modify, suspend, or discontinue any aspect of our Services at any time, with or without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuance of the Services.

7.3 Research and Data Accuracy

While we strive to provide accurate and reliable research, analytics, and data:

  • Our Services are provided for informational purposes only
  • We do not guarantee the accuracy, completeness, or timeliness of any information or data
  • You should not rely solely on our research for making critical business decisions
  • We are not responsible for decisions made based on our research or analytics

7.4 Applicability to Free Access

These Terms apply to all users of our Website and Services, including those who access free resources or trial versions of our Services without payment. By accessing any part of our Website or Services, you agree to be bound by these Terms.

8. Payment Terms

8.1 Fees and Billing

Fees for Services are as agreed upon in your service agreement, subscription form, or proposal.

8.2 Payment

Payment terms are specified in your service agreement or invoice. You are responsible for all fees incurred under your account, including all charges made using your password or account credentials.

8.3 Late Payment and Collection

Late payments may incur interest charges and may result in suspension of Services until payment is received. All collection fees, including but not limited to reasonable attorney’s fees, are payable by you.

8.4 Non-Refundable Fees

Fees paid for Services are non-refundable, except as otherwise specified in your service agreement or as required by applicable law.

9. Confidentiality

9.1 Confidential Information

Both parties may have access to confidential information of the other party. You agree to:

  • Keep confidential all non-public information obtained through the Services
  • Use such information only for the purposes of receiving or providing the Services
  • Not disclose such information to third parties without prior written consent

9.2 Exceptions

Confidentiality obligations do not apply to information that:

  • Is or becomes publicly available through no breach of these Terms
  • Is already known to the receiving party without restriction
  • Is independently developed without the use of confidential information
  • Must be disclosed by law or court order

10. Data Protection and Privacy

10.1 Data Processing

Our collection, use, and processing of personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using our Services, you consent to such processing in accordance with our Privacy Policy.

10.2 GDPR Compliance

As a company operating within the European Union (Bulgaria), we comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

10.3 Cookies

We use cookies and similar technologies as described in our Cookie Policy, which is incorporated into these Terms by reference.

11. Third-Party Services and Links

Our Website may contain links to third-party websites or services. We are not responsible for the content, privacy practices, or terms of use of any third-party websites or services. Your use of third-party websites is at your own risk.

12. Disclaimers and Limitations of Liability

12.1 Service Disclaimer

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

Perceptica makes reasonable efforts to provide accurate and reliable information, data, and services. However, we do not warrant or guarantee:

  • The accuracy, completeness, or timeliness of any Data or information
  • That the Services will be uninterrupted, error-free, or free from delays
  • That defects will be corrected
  • That the Services or servers are free of viruses or other harmful components

12.2 Data Accuracy and Operational Risks

You acknowledge and agree that:

  • Perceptica is not responsible for any errors, omissions, or inaccuracies in the Data
  • The provision of Services entails the likelihood of some human and machine errors, delays, interruptions, and losses, including the inadvertent loss of data or damage to media
  • Results obtained from the use of Data or information should not be the sole basis for critical business decisions
  • Perceptica is not responsible for delays or interruptions in the Services

12.3 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PERCEPTICA, ITS AGENTS, EMPLOYEES, AFFILIATES, AND CONTRIBUTORS SHALL NOT BE LIABLE FOR:

  • Any direct or indirect damages caused by:
  • Incompleteness or inaccuracies in the Data
  • Delays, interruptions, and/or errors in transmission of any part of the Services
  • Failure in electronic equipment, unauthorized access, strikes, system failures, adverse weather conditions, or any other circumstances beyond Perceptica’s reasonable control
  • Loss or forgetting of passwords and usernames
  • Any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, resulting from:
  • Your access to or use of or inability to access or use the Services
  • Any conduct or content of any third party on the Services
  • Any content obtained from the Services
  • Unauthorized access, use, or alteration of your transmissions or content

The provisions of this section shall survive any termination of your subscription or these Terms.

12.4 Maximum Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PERCEPTICA’S TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE AMOUNT PAID BY YOU TO PERCEPTICA IN THE SIX (6) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.

12.5 Sole Remedy

Your sole remedy in the event of a breach of these Terms by Perceptica shall be to terminate these Terms and obtain a refund of a pro-rata portion of any prepaid fees based on the date of termination, as provided in Section 8.4.

13. Indemnification

You agree to indemnify, defend, and hold harmless Perceptica, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in any way connected with:

  • Your access to or use of the Services
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Any Client Data you provide

14. Suspension and Termination

14.1 Suspension of Access

We may temporarily suspend your access to the Services in the following circumstances:

  • Force majeure events or circumstances beyond our reasonable control
  • Technical repairs or maintenance (we will provide advance notice when reasonably possible)
  • Non-payment of fees or charges due
  • Investigation of suspected violations of these Terms
  • Access will be restored after the suspension circumstances have been resolved, except in cases where termination is warranted.

14.2 Termination by You

You may terminate your account and cease using the Services at any time by providing written notice to us. Termination does not relieve you of any obligation to pay outstanding fees.

14.3 Termination by Us

We may terminate or suspend your access to the Services immediately, without prior notice or liability, for any reason, including but not limited to:

  • Breach or violation of these Terms
  • Non-payment of fees after suspension
  • Repeated violations after prior warnings
  • Request by law enforcement or other government agencies
  • Discontinuation or material modification of the Services
  • Your disagreement with amendments to these Terms (as provided in Section 16.2)
  • Without prejudice to any rights of either party, these Terms may be terminated:
  • In the event of a party committing any remediable breach of these Terms which is not remedied within seven (7) days of written notice from the other party requiring such remedy
  • Immediately upon written notice if either party commits any irremediable breach of these Terms or repeats any breach previously subject to a remediation notice

14.4 Effect of Termination

Upon termination:

  • Your right to use the Services and access the platform will immediately cease
  • We may delete your account and all associated data
  • You remain responsible for any fees incurred prior to termination
  • Provisions that by their nature should survive termination shall survive, including confidentiality obligations, warranty disclaimers, indemnity, limitations of liability, and payment obligations

14.5 Term Duration

These Terms become effective when you complete registration (by clicking “I Agree” or signing a subscription agreement) and shall continue for the subscription period set forth in your registration form or service agreement, subject to earlier termination as provided in these Terms.

15. Governing Law and Dispute Resolution

15.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of Bulgaria, without regard to its conflict of law provisions.

15.2 Jurisdiction

Any disputes arising out of or relating to these Terms or the Services shall be subject to the exclusive jurisdiction of the courts located in Sofia, Bulgaria.

15.3 Dispute Resolution

Before initiating any legal proceedings, the parties agree to attempt to resolve any dispute through good faith negotiations. If negotiations fail, either party may proceed with formal legal action.

16. General Provisions

16.1 Entire Agreement

These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and Perceptica regarding the use of the Website and Services.

16.2 Modifications to Terms

We reserve the right to modify these Terms at any time. We will notify users of any material changes by:

  • Posting the new Terms on the Website with a new “Last Updated” date
  • Providing notice through the Services, email, or other appropriate means
  • Your continued use of the Services after such modifications constitutes your acceptance of the updated Terms. You may review the current Terms at any time by accessing the Terms of Use page on our Website.
  • If you do not agree with any amendments or modifications to these Terms, you may reject them by providing written notice to Perceptica within thirty (30) days after the modification. Such rejection will result in termination of your account in accordance with Section 14.

16.3 Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

16.4 Waiver

No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term, and our failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.

16.5 Assignment

You may not assign or transfer these Terms or your rights and obligations under these Terms without our prior written consent. We may assign these Terms without restriction.

16.6 Language

These Terms are prepared in English. In the event of any conflict between the English version and any translation, the English version shall prevail.

16.7 Notices

Notice may be given by Perceptica through the Services (including via email, posting on the Website, or through the platform dashboard) or by mail to the last address provided by you to Perceptica. You agree that electronic notices shall have the same legal effect as if provided in paper form.

16.8 No Selective Enforcement

You cannot declare that certain provisions of these Terms do not apply to you. You are obligated to conduct your activities in accordance with all provisions of these Terms, including any amendments.

16.9 Headings

The headings and captions contained in these Terms are inserted for convenience only and do not constitute part of these Terms or affect their interpretation.

17. Contact Information

If you have any questions about these Terms of Use, please contact us:

  • Address: 117 Hristo Botev Blvd., 1303 Sofia, Bulgaria
  • Website: https://perceptica.com
  • Email: [email protected]
  • Phone: +359 888 623 338

By using our Website or Services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Use.