Media analysis

Data-backed, actionable insights on what matters to you.

We help you achieve your communication goals by delving deep into coverage and conversations to find out who drives them and who they reach, how they affect you or your client, and which channels work best for you.

Tailored reporting

Be it for a brand, person, topic or industry, and regardless of whether you are after an annual report or daily updates on an unfolding crisis, Perceptica’s reports are a powerful reputation management tool tailored to your specific communication and business needs.

Our coverage

Perceptica’s analyses cover:

  • Traditional Bulgarian print and online media, television and radio, with an archive from 2014 onward
  • Social media platforms*, forums and blogs
  • Bulgaria, Romania, Serbia, Croatia, Slovenia, Russia, North Macedonia and Albania
  • Further media sources and types of sources added upon request

*Facebook & Twitter monitoring is part of our standard offering; additional social media platforms are monitored upon request.

What's inside

Depending on your requirements, our reports can include:

  • Sentiment analysis
  • Share of voice
  • Competitor, market and industry rankings & analyses
  • Media channel effectiveness rankings & analyses
  • Influencer identification
  • Critical topic identification
  • Custom metrics and methodologies added upon request**
**As AMEC members, we support the international communications community's “Say No to AVEs” campaign to limit the use of advertising value equivalents (AVEs) as a measure of editorial media publicity. Read more here or get in touch so we can consult you on AVE alternatives.

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