The Most Media-Visible Founders & Ventures in Bulgaria

How Media Visibility Shapes Bulgaria’s Startup and Innovation Ecosystem

Between January and May 2025, Bulgarian media coverage of the startup and tech ecosystem was shaped by several high-impact moments – from space exploration milestones to advancements in AI, fintech, and logistics. The public conversation was led by a handful of high-profile founders, ventures, and investment funds whose activity and innovation captured national attention.

Perceptica’s latest media analysis explores how founders and companies were portrayed in top-tier Bulgarian media outlets, including online publications, print press, TV, and social media.

Here are some key takeaways from the report:

• EnduroSat led the narrative, accounting for over 70% of startup-related media visibility following the historic launch of Bulgaria’s first nanosatellite in partnership with SpaceX.

• LAUNCHub Ventures dominated investor mentions, largely driven by coverage of its portfolio companies and visibility at major tech events. Vitosha Venture Partners and Eleven Ventures also stood out for their ecosystem engagement.

• Media sentiment was predominantly neutral-to-positive, with no significant negative coverage detected. Broadcast and social media channels showed the highest share of positive tone.

Perceptica’s hybrid approach, combining AI-powered tools with expert analysis, delivers a nuanced view of Bulgaria’s media landscape.

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