Renewable Energy in the Southeast Europe Region

How the Media Shapes the Green Transition in the Balkans

Between January and March 2025, renewable energy was a prominent topic in Bulgarian media, with significant focus on developments across Southeast Europe. Media coverage spanned investment potential, energy security, infrastructure gaps, and regulatory challenges. Bulgaria led in visibility, followed by Romania and Greece – three countries navigating complex transitions with EU targets in sight.

Perceptica’s latest media analysis explores how renewable energy is portrayed in top-tier Bulgarian media, with a regional lens on the rest of the Balkans. From solar advancements and cross-border collaborations to public resistance and policy delays, the report captures how narratives differ across countries and what they mean for governments, investors, and energy stakeholders.

Here are some key takeaways from the report:

• Bulgaria has the highest media visibility, but faces mounting pressure from the EU to accelerate permitting and implementation processes for renewable projects.

• Positive narratives center around solar, hydro, and cross-border projects, while negative coverage is often linked to local opposition, policy delays, or concerns about environmental impact.

• Media sentiment varies by country: Romania and Greece show consistent momentum, while markets like Moldova and North Macedonia face structural and political challenges.

Perceptica combines AI-powered tools with expert human analysis to offer you a clear view of market positioning, risks, and sentiment trends.

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