Competitive Analysis of The Pharma Industry 2023: Pharmaceuticals (Vol. 1)

Our expert team has conducted a thorough analysis of the media coverage of the leading companies in the pharma industry. As a result we issued two separate reports – one dedicated to pharmaceutical producers and a second one dedicated to the producers of health supplements.

The report covers the period Jan-July 2023 and it provides a competitive analysis of the media coverage that the main players received. The leaders Bayer Bulgaria, Sanofi, and Sopharma, collectively account for 64% of the overall conversation on the topic.

For the purpose of this report on the pharmaceutical industry in Bulgaria, the analysed data is aggregated from Traditional online media* (news websites), Social media (Facebook, Twitter, Blogs and Forums) and Print media, using Perceptica’s media listening tools.

The report uncovers some of the industry trends, including which brand has the highest SoV, what is the dominant media channel within the industry, which sources publish the highest volume of content on the topic, and many more insightful findings.

Download our first report on the pharmaceutical industry, focused on the producers of pharmaceuticals! If you are curious how we could help your business, book a demo with us!