Competitive Analysis of The Pharma Industry 2023: Supplements (Vol. 2)
Here you can download the second part of our thorough media analysis on the media publications, related to the pharmaceutical industry in Bulgaria for the period January – July 2023.
This time we focus on the producers of pharmaceuticals and health supplements and our study suggests that the top-performing brands in this domain are Naturpharma, ABO Pharma, and Queisser Pharma. The media mentions of these three brands collectively account for 51% of the total mentions for pharmaceutical and health supplement producers.
We also observe a significant reduction in media interest, compared to the one received by the companies in our previous report. For more valuable insights such as the dominant media channel within the industry or which are the top performing products for each brand, download the report.
For the purpose of this report, we analysed data aggregated from traditional online media (news websites), social media (Facebook, X (formerly Twitter), blogs & forums), and print media. To ensure full media coverage and high reliability of the results, we make use of Perceptica’s media listening platform and analytical expert team.
In case you missed it, you can also download the first edition of this report, focused on pharmaceutical producers.
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