Communications challenges in the banking industry

What is the role of communications in building trust in banks?

Arguably more so than in other sectors, when trust in financial institutions is jeopardised, the negative consequences can go far beyond affecting shareholders and clients to impact entire economies.

On 31 May, Comms Talks: Banks explored the role of communications professionals in building and maintaining trust.

Starting with the premise that knowledge breeds trust, a key focus of the discussion was financial literacy initiatives undertaken by banks and institutions, and the potential for communications to serve as an instrument for financial stability.

To learn more, download Perceptica’s free report now and see how media monitoring and analysis can lead to better bank performance and increased financial stability.