Prevention Through Awareness. Study of the media coverage over the domestic and gender-based violence

Domestic violence and gender-based violence (DVGB) are a problem that is covered daily in the media. For one year, in the period November 2018 – November 2019, 7475 relevant articles were published on the topic in Bulgaria and 7179 – in Norway. Over 40% of publications in the Bulgarian media somehow downplay the violence, while Norwegian publications avoid doing so. This became clear during today’s final press conference on the project “Prevention through awareness” ACF / 349, funded under the first competition for strategic projects of the Active Citizens Fund Bulgaria (Active Citizens Fund) under the EEA Financial Mechanism 2014-2021.

A comparative analysis of how the media in both countries approach the same problem and how they cover cases of domestic and gender-based violence shows that the two countries have something in common – the share of publications that simply transmit information without emphasizing their attitude to the problem (43% -45% in both countries). Over 50% of articles in the Norwegian media are either openly against violence or (in over 40% of cases) provide a qualitative analysis of the problem. The overall picture in Bulgaria and Norway is a function of both the attitude of journalists and the media towards violence and the attitude of the stakeholders they cite.

You can find the project broshure here.

Read more and download the full report from here.

This publication was created with the financial support of the Operator of the Active Citizens Fund Bulgaria under the Financial Mechanism of the European Economic Area. The sole responsibility for the content of this publication lies with the Intelday Foundation and under no circumstances can be taken this document to reflect the official opinion of the European Economic Area Financial Mechanism and the Operator of the Active Citizens Fund Bulgaria.