Prevention Through Awareness Project: What kind of words are used in domestic and gender-based violence related news

The WordCLoud image you can see in this article shows a sample of irrelevant vocabulary used in news headlines about domestic and gender based violence. 


The words highlighted in red are intended to attract readers' attention, promising "action" or more details. The point is that these topics should be presented as serious problem for the community and not just as interesting and intriguing content. In this case, sensitive news is used as a scene through which the media attracts more readers.

The words “action”, “more details”, “drama” are used as clickbaits. These words just provoke the imagination but do not deliver any valuable information for the reader.

This publication was created with the financial support of the Operator of the Active Citizens Fund Bulgaria under the Financial Mechanism of the European Economic Area. The sole responsibility for the content of this publication lies with the Intelday Foundation and under no circumstances can be taken this document to reflect the official opinion of the European Economic Area Financial Mechanism and the Operator of the Active Citizens Fund Bulgaria.