Why communications measurement and evaluation are important

What is the value of communications?

Finding a way to determine the value of communications has for years divided and united journalists, PR and marketing experts, business representatives and communications academics. 

United by the classical principle that truth is born in argument, leading experts and communications professionals gathered in Veliko Tarnovo on  23 November to find common ground in their experience on the topic: "The Value of Communications in the Digital Age". The conference, organised by the Knowledge-Intensive Development Association, with main partner A Data Pro and co-organised by Perceptica, was the first of its kind for Bulgaria.

Internationally acclaimed communications professionals, academics, local experts and business executives from the SEE region took part in three thematic discussions, dedicated to evaluating PR and marketing efforts in the Digital Age mediascape.

Watch the full conference recording here.