Employer Branding Analysis

In today’s landscape, a robust employer brand is crucial for attracting potential candidates to your organization. Companies are increasingly required to employ creative methods to engage with prospective employees. Falling behind in this aspect can put you at a disadvantage as an employer. The initial step in establishing a successful employer brand involves gaining insight into how it is perceived by your audience. This allows you to identify audience priorities, enabling the development of effective content marketing strategies and key messages. Leveraging Perceptica’s media analysis for employer branding can streamline your efforts and help you effectively convey your company’s culture, vision, mission, and values. Ultimately, this can lead to optimizing your employer brand and enhancing your positioning.

How it works?
To enable you to make the most of our services, we will take you through a few short steps

Understanding Your Needs

We begin by getting a clear understanding of your unique business environment and industry. Our team of experts analyses your brief and the topics that shape the current and future market development to ensure we’re providing you with the most relevant information possible.

Utilising the Power of Data

At Perceptica, we rely on data-driven insights to help you understand your customers, the market, and your competition better. Our research department collects and analyses data on your brand performance and industry, presenting it to you in the format of your choosing, including graphs, tables, and links.

Hard Facts & Qualitative Insights

Our analysts extract relevant data and analyse it to provide you with both hard facts and qualitative insights. Using our proprietary databases and unique qualitative research techniques, we provide you with a detailed analysis of the media landscape you operate within.

Communication & Feedback

Communication is key to ensuring we’re providing you with the insights you need to succeed. Our analysts maintain a constant communication channel with you to receive feedback early in the process, ensuring that our analysis aligns with your needs and direction.

Final Report

In the end, you will receive an analysis report that can help you build a better communication strategy, identify opportunities and threats, and is available in any language you need it.


Analytics-driven employer branding

Perceptica takes a deep dive into the online, social and traditional media landscape by providing a comprehensive overview of the topics that matter the most to you and your competitors. 

Our data-driven approach will quickly reveal trends, opportunities and threats as well as provide intelligent insights on how to improve your employer branding strategy – all at once.

We will analyse all the relevant channels to provide you with the insights you need. We know what to look for and how to find it:

  • Social media 
  • Job boards 
  • Blogs and forums
  • Recruitment agencies
  • Campus recruitment
Use case
Why is it important to have employer brand analysis?

Employer Brand Analysis is an essential tool for employers that want to attract the best talent. We work with employer branding, HR and PR specialists from Tech, Finance, FMCG, Pharma and other industries to analyse their reputation among job seekers and provide them with valuable insights for improving their communication strategy.

Have questions? We are here to help you: