What we do
Data-backed, actionable insights on what matters to you

Perceptica has a team of experts, who provide analysis of key topics, trends, and developments in your specific industry. We have experience in identifying reputation threats and delivering smart strategies to help you monitor, protect and grow your public image.


Using advanced machine learning algorithms and cutting-edge information extraction technologies, Perceptica can automatically transform unstructured data into structured. We believe in the power of information and the value it provides to the companies.

Media Analysis delivered by experienced specialists

With our media analysis, you’ll receive a clear understanding of the opportunities and threads your brand faces and what sort of approach can give you a competitive advantage. We connect the dots with our experts who have a decade of experience and deliver meaningful media analysis based on accurate data.


Your brand, competition and industry as seen through the eyes of the world

Perceptica provides the most accurate and timely media analysis services available in Bulgaria. With a deep understanding of your brand and competition, we analyse thousands of sources to provide you with in-depth insights into the perceptions both positive and negative about your company, as well as your competitors.

Perceptica’s media analysis reports are a critical component in any business strategy as they help you better understand your business environment and competitors. By uncovering what’s trending, we can help you capitalise on the opportunities and head off threats before they happen.

We create our reports based on:

  • Sentiment analysis
  • Share of voice
  • Competitors, market and industry positioning & analyses
  • Media channel effectiveness & analyses
  • Influencer identification
  • Critical topic identification
  • Custom metrics and methodologies added upon request

Analysis types

  • Ad hoc analysis
  • Crisis analysis
  • Regular analysis (monthly, on a 3, 6 or 12-months basis)
  • Based on specific events or campaigns

Utilise the Power of Data

At Perceptica, our mission is to deliver data-driven insights that enable our clients to understand their customers, markets and brands. We provide you with an independent analysis of the performance of your brand, competition and industry. This information is based on data collected and analysed by us.

We have a large, professional research department that can execute media analyses in different languages. The data is presented in your preferred format and can include graphs, tables or links.

Hard facts and qualitative insights

Perceptica’s Media Analysis service provides a detailed insight into the media landscape in which a brand competes. Our analysts extract relevant data, analyse it and provide strategic recommendations on how to optimise your corporate communication approach. 

Perceptica’s analysts rely on access to proprietary databases, as well as their own unique qualitative research techniques, to provide accurate analysis of the business environment.

Perceptica delivers results-oriented media analysis. To make sure we are going in the right direction, we feed back to the client early in the process, with the first conclusions and data we have made. This enables the client to make sure that the approach and analysis they will receive at the end will really be useful to them. Within a specified timeframe, we deliver the project report to our clients and hold a meeting to present the final results and get feedback.

In the end, you will receive an analysis report that:

  • Can help you build a better communication strategy
  • Identifies opportunities and threads
  • In any language you need it

Omnichannel coverage of the media landscape

Perceptica’s Media Analysis service aims to provide a comprehensive overview of the online, social and traditional media landscape mainly in Southeast Europe.
Our analyses are based on content from 2014 onwards and provide intelligent insights to help you understand the success factors of your business.

  • Traditional Bulgarian print and online media, television and radio, with an archive  since year 2014 
  • Social media platforms, forums and blogs
  • We monitor sources worldwide, including Bulgaria, Romania, Serbia, Croatia, Slovenia, Russia, North Macedonia and Albania
  • Further media sources and types of sources added upon request
Use case
Discover the power of media analytics

Employer Branding Analysis
Reputation Analysis
Crisis Monitoring & Analysis
Competitive Intelligence
Market research

Have questions? We are here to help you: