What we monitor
Understand your customers needs, wants, and buying behaviors

Demographics
Understand the demographics, purchasing behavior, and interests of your target market which gives you the data needed to tailor a marketing campaign that will resonate with them.

Buying habits
Comprehend consumer buying habits and make informed decisions about product development and marketing strategies.

Follow current market trends and opportunities for growth

Industry trends
Keep track of industry trends and changes in consumer preferences that can help you stay ahead of the competition and adapt to shifts in the market. 

Competitor news
Get a comprehensive view of your competitors in all the key areas of operations, marketing, and branding.

Your brand presence in the media

Brand awareness
Measure brand awareness in the media to get an understanding of how well-known your brand is among consumers and how it compares to competitors. 

Sentiment analysis
Gain insights into how people feel about your brand, products, and services. We monitor content from social media, reviews, and other platforms.

Product/service satisfaction
Understand customers satisfaction levels for your products or services so that you can identify areas for improvement and develop strategies to increase customer loyalty.

How it works

1. We determe your objectives
When it comes to data, we weigh every word. The first step in our process is to determine your objectives and ensure that each of them is met through the analysis. We will guide you through the process of creating a tailored report, ensuring it meets all of your needs.

2. Identifying your target audience and selecting appropriate media sources
Media analysis is about the deeper understanding of who the target audience is for your product or brand and can help narrow down the sources that need to be analysed.

3. Interpreting the results
Once the data has been collected and analysed, our team of experts will interpret the results to draw meaningful conclusions and insights specifically tailored to your business needs.

 

Coverage

Navigate the Media Landscape with Confidence

Perceptica uses cutting-edge media intelligence tools to help you gain a comprehensive understanding of the online, social, and traditional media landscape.

Our data-driven approach allows us to quickly identify trends, opportunities, and threats that are most relevant to your business. 

Have questions? We are here to help you: