Stay Ahead of the Market with Effective Market Research
Gain insight into the motivations and behaviors of your ideal customer, uncover hidden opportunities, and make data-driven decisions
Media monitoring market research is vital for companies as it helps manage brand reputation, gather competitive intelligence, understand customer sentiments, respond to crises swiftly, stay informed about market trends, refine content strategies, measure ROI, identify influencers, and make data-driven strategic decisions. In today’s fast-paced business environment, staying connected to media channels is essential for success.
To enable you to make the most of our services, we will take you through a few short steps
Understanding Your Needs
We begin by getting a clear understanding of your unique business environment and industry. Our team of experts analyses your brief and the topics that shape the current and future market development to ensure we’re providing you with the most relevant information possible.
Utilising the Power of Data
At Perceptica, we rely on data-driven insights to help you understand your customers, the market, and your competition better. Our research department collects and analyses data on your brand performance and industry, presenting it to you in the format of your choosing, including graphs, tables, and links.
Hard Facts & Qualitative Insights
Our analysts extract relevant data and analyse it to provide you with both hard facts and qualitative insights. Using our proprietary databases and unique qualitative research techniques, we provide you with a detailed analysis of the media landscape you operate within.
Communication & Feedback
Communication is key to ensuring we’re providing you with the insights you need to succeed. Our analysts maintain a constant communication channel with you to receive feedback early in the process, ensuring that our analysis aligns with your needs and direction.
In the end, you will receive an analysis report that can help you build a better communication strategy, identify opportunities and threats, and is available in any language you need it.
What Do You Get From Our Market Analysis?
1. Understand your customers needs, wants, and buying behaviours
Understand the demographics, purchasing behavior, and interests of your target market which gives you the data needed to tailor a marketing campaign that will resonate with them.
Comprehend consumer buying habits and make informed decisions about product development and marketing strategies.
2. Follow current market trends and opportunities for growth
Keep track of industry trends and changes in consumer preferences that can help you stay ahead of the competition and adapt to shifts in the market.
Get a comprehensive view of your competitors in all the key areas of operations, marketing, and branding.
3. Your brand presence in the media
Perceptica can provide you with information on how often your brand is mentioned in the media, which could help you measure your brand awareness.
Gain insights into how people feel about your brand, products, and services. We monitor content from social media, reviews, and other platforms.
Understand customers satisfaction levels for your products or services so that you can identify areas for improvement and develop strategies to increase customer loyalty.
Navigate the Media Landscape with Confidence
At Perceptica, we understand the importance of being informed about the developments of your market. We aim to provide you with comprehensive services, encompassing content from all media channels, which is why we offer:
- Traditional Media: We monitor print and broadcast media, including newspapers, magazines, television, and radio stations to provide you with a complete overview of the coverage your brand is receiving.
- Online & Social Media, Blogs, Forums: We track mentions of your brand across the internet, including social media platforms such as Facebook, Twitter, and LinkedIn. We also monitor online news sites, blogs, and forums to ensure that you have a complete picture of your online presence.
- Global Coverage: We monitor media coverage from a wide range of countries and regions, giving you the ability to stay informed about your brand’s coverage on a global scale.
- Customisable Reporting: We offer customisable reporting that allows you to receive updates in the format and frequency that works best for you. Whether you prefer daily, weekly, or monthly reports, we can provide you with the insights you need to make informed decisions.
- Actionable Insights: Our team of expert analysts doesn’t just provide you with data; we also analyse the media coverage to give you actionable insights. We help you understand the sentiment around your brand, identify emerging trends, and uncover potential issues before they become major problems.