Employer branding analysis
You might believe you are a great employer, but do people think the same?
Employer Branding Analysis can help you understand what type of
reputation your company has, what people are talking about it and how to improve your image
Do you need to measure your employer branding efforts?
Your employer’s brand is not about you, but about the impression that your company makes on people.
Regardless of how active or passive you are in this process, your brand’s reputation is built through social media platforms.
An analysis of your audience helps to discover if any sensitive topics need a more detailed analysis, giving you the chance to build a more effective branding strategy.
Analytics and insights to build a stronger employer brand
The first step towards creating a successful employer brand is to understand how it is perceived by your audience.
It is vital for employers to monitor what is happening both within and outside their organisation. Companies become more and more creative when it comes to ways of engagement with their employees, while a strong employer’s brand is key factor amongst potential candidates, especially the most talented ones.
Perceptica helps you monitor your online reputation and key topics connected to the brand. This can lead you to employer brand optimisation and better perception of the company among the targeted audiences.
Listen, speak and behave to attract the best talent
Based on employer branding media analysis you can optimise your employer branding statement that defines your company culture, vision, mission, and values.
You will have an opportunity to identify what is important for your audience, and develop content marketing strategies that will address them in the most efficient way.
Analytics-driven employer branding
Perceptica takes a deep dive into the online, social and traditional media landscape by providing a comprehensive overview of the topics that matter the most to you and your competitors.
Our data-driven approach will quickly reveal trends, opportunities and threats as well as provide intelligent insights on how to improve your employer branding strategy – all at once.
We will analyse all the relevant channels to provide you with the insights you need. We know what to look for and how to find it:
- Social media
- Job boards
- Blogs and forums
- Recruitment agencies
- Campus recruitment
The best insights for attracting the top talents
Employer Brand Analysis is an essential tool for employers that want to attract the best talent. We work with employer branding, HR and PR specialists from Tech, Finance, FMCG, Pharma and other industries to analyse their reputation among job seekers and provide them with valuable insights for improving their communication strategy.