Crisis Monitoring & Analysis
At Perceptica, we understand that in times of crisis, having timely and accurate information can make all the difference.
That’s why our approach goes beyond just providing information based on complex keywords and regular alerts.
We have a team of experienced analysts who can dive even deeper into the data, combining the power of AI-driven techniques with human expertise to help you gain the knowledge you need to protect your public image.
With our comprehensive media analysis, you can quickly react to conversations online and stay one step ahead of any potential threats.
To enable you to make the most of our services, we will take you through a few short steps
Understanding Your Needs
We begin by getting a clear understanding of your unique business environment and industry. Our team of experts analyses your brief and the topics that shape the current and future market development to ensure we’re providing you with the most relevant information possible.
Utilising the Power of Data
At Perceptica, we rely on data-driven insights to help you understand your customers, the market, and your competition better. Our research department collects and analyses data on your brand performance and industry, presenting it to you in the format of your choosing, including graphs, tables, and links.
Hard Facts & Qualitative Insights
Our analysts extract relevant data and analyse it to provide you with both hard facts and qualitative insights. Using our proprietary databases and unique qualitative research techniques, we provide you with a detailed analysis of the media landscape you operate within.
Communication & Feedback
Communication is key to ensuring we’re providing you with the insights you need to succeed. Our analysts maintain a constant communication channel with you to receive feedback early in the process, ensuring that our analysis aligns with your needs and direction.
In the end, you will receive an analysis report that can help you build a better communication strategy, identify opportunities and threats, and is available in any language you need it.
Stay Ahead of Crisis Situations with Perceptica’s Comprehensive Media Monitoring & Analysis Services
At Perceptica, we understand the importance of being informed about the nature of media discussions during a crisis. We aim to provide you with comprehensive services, encompassing content from all media channels, which is why we offer:
- Traditional Media: We monitor print and broadcast media, including newspapers, magazines, television, and radio stations to provide you with a complete overview of the coverage your brand is receiving.
- Online & Social Media, Blogs, Forums: We track mentions of your brand across the internet, including social media platforms such as Facebook, Twitter, and LinkedIn. We also monitor online news sites, blogs, and forums to ensure that you have a complete picture of your online presence.
- Global Coverage: We monitor media coverage from a wide range of countries and regions, giving you the ability to stay informed about your brand’s coverage on a global scale.
- Customisable Reporting: We offer customisable reporting that allows you to receive updates in the format and frequency that works best for you. Whether you prefer daily, weekly, or monthly reports, we can provide you with the insights you need to make informed decisions.
- Actionable Insights: Our team of expert analysts doesn’t just provide you with data; we also analyse the media coverage to give you actionable insights. We help you understand the sentiment around your brand, identify emerging trends, and uncover potential issues before they become major problems.
Why it is important to analyse the media in time of a crisis?
Your brand’s reputation is the foundation of your success. It is crucial to regularly monitor and analyse it in order to identify potential threats and opportunities. Make sure your team can ensure timely and informed response to evolving situations and protect your brand’s reputation.