How it works
Make Informed Business Decisions with Perceptica’s Proprietary Databases and Unique Qualitative Research Techniques

Understanding Your Needs

We begin by getting a clear understanding of your unique business environment and industry. Our team of experts analyses your brief and the topics that shape the current and future market development to ensure we’re providing you with the most relevant information possible.

Utilising the Power of Data

At Perceptica, we rely on data-driven insights to help you understand your customers, the market, and your competition better. Our research department collects and analyses data on your brand performance and industry, presenting it to you in the format of your choosing, including graphs, tables, and links.

Hard Facts and Qualitative Insights

Our analysts extract relevant data and analyse it to provide you with both hard facts and qualitative insights. Using our proprietary databases and unique qualitative research techniques, we provide you with a detailed analysis of the media landscape you operate within.

Communication and Feedback

Communication is key to ensuring we’re providing you with the insights you need to succeed. Our analysts maintain a constant communication channel with you to receive feedback early in the process, ensuring that our analysis aligns with your needs and direction.

Final Report

In the end, you will receive an analysis report that can help you build a better communication strategy, identify opportunities and threats, and is available in any language you need it.


Crisis Monitoring and Analysis

At Perceptica, we understand that in times of crisis, having timely and accurate information can make all the difference.

That’s why our approach goes beyond just providing information based on complex keywords and regular alerts.

We have a team of experienced analysts who can dive even deeper into the data, combining the power of AI-driven techniques with human expertise to help you gain the knowledge you need to protect your public image.

With our comprehensive media analysis, you can quickly react to conversations online and stay one step ahead of any potential threats.


Stay Ahead of Crisis Situations with Perceptica’s Comprehensive Media Monitoring and Analysis Services

At Perceptica, we understand the importance of keeping a finger on the pulse of media coverage related to your business. That’s why we offer comprehensive media intelligence services to ensure that you stay informed about any news or conversations that impact your brand. Here are some of the ways we can help you stay on top of your media coverage:

  • Traditional Media: We monitor print and broadcast media, including newspapers, magazines, television, and radio stations to provide you with a complete overview of the coverage your brand is receiving.
  • Online & Social Media, Blogs, Forums: We track mentions of your brand across the internet, including social media platforms such as Facebook, Twitter, and LinkedIn. We also monitor online news sites, blogs, and forums to ensure that you have a complete picture of your online presence. 
  • Global Coverage: We monitor media coverage from a wide range of countries and regions, giving you the ability to stay informed about your brand’s coverage on a global scale.
  • Customisable Reporting: We offer customisable reporting that allows you to receive updates in the format and frequency that works best for you. Whether you prefer daily, weekly, or monthly reports, we can provide you with the insights you need to make informed decisions. 
  • Actionable Insights: Our team of expert analysts doesn’t just provide you with data; we also analyse the media coverage to give you actionable insights. We help you understand the sentiment around your brand, identify emerging trends, and uncover potential issues before they become major problems.
Use case
Why it is important for to analyse their brand’s reputation

Your brand’s reputation is the foundation of your success. It is crucial to regularly monitor and analyse it in order to identify potential threats and opportunities. With the right data and insights, you can make informed decisions that will enhance your brand’s image and help you stay ahead of the competition.

Have questions? We are here to help you: