Competitive intelligence

How it works

Make Informed Business Decisions with Perceptica’s Proprietary Databases and Unique Qualitative Research Techniques

Understanding Your Needs

Our team of experts begins by understanding your unique business environment and industry. We analyse your brief and the topics that shape the current and future market development to ensure we’re providing you with the most relevant information possible.

Utilising the Power of Data

At Perceptica, we rely on data-driven insights to help you understand your customers, the market, and your competition better. Our research department collects and analyses data on your brand performance and industry, presenting it to you in the format of your choosing, including graphs, tables, and links.

Hard Facts and Qualitative Insights

Our analysts extract relevant data and analyse it to provide you with both hard facts and qualitative insights. Using our proprietary databases and unique qualitative research techniques, we provide you with a detailed analysis of the media landscape you operate within.

Communication and Feedback

Communication is key to ensuring we’re providing you with the insights you need to succeed. Our analysts maintain a constant communication channel with you to receive feedback early in the process, ensuring that our analysis aligns with your needs and direction.

Final Report

In the end, you will receive an analysis report that can help you build a better communication strategy, identify opportunities and threats, and is available in any language you need it.

Scope

Crisis Monitoring and Analysis

Perceptica’s media intelligence solutions provide powerful information about the competitive landscape of an industry or business. Our team of experts monitors and analyses a variety of sources including traditional media, online and social media, blogs, and forums. By tracking the media landscape, we help you stay up-to-date with the latest industry trends, identify opportunities and threats, and gain insights into your competitors.

Coverage

Stay Ahead of Crisis Situations with Perceptica’s Comprehensive Media Monitoring and Analysis Services

Perceptica offers comprehensive media intelligence services to ensure that you stay informed about your competitors’ activities, strengths, and weaknesses.

Here is what type of information we gain insights from:

Traditional Media – print and broadcast media
Online Media
Social Media
Blogs
Forums

Our global coverage ensures that you’re always up to date with media coverage of your brand, no matter where in the world it’s happening. With customisable reporting, you’ll receive updates in the format and frequency that works best for you, providing you with the insights you need to make informed decisions. Our expert analysts provide actionable insights, helping you understand the sentiment around your brand, identify emerging trends, and proactively address any potential issues.

Use case

Manage and predict communication crises

By monitoring and analysing media coverage, social media conversations, and other relevant data sources, organisations can gain valuable insights into how their stakeholders are reacting to the crisis, what their concerns and needs are, and what messages are resonating with them.