Competitive Intelligence
Gain an Edge Over Your Competition with Perceptica’s Competitive Intelligence Solutions
Uncover insights into your industry and stay ahead of your competitors with Perceptica’s comprehensive competitive intelligence services
Purpose
Competitive Intelligence Insights
Perceptica’s competitive intelligence solutions provide powerful information about the competitive landscape of an industry or business. Our team of experts monitors and analyses a variety of sources including traditional media such as TV and radio, online and social media, blogs, and forums. By tracking the media landscape, we help you stay up-to-date with the latest industry trends, identify opportunities and threats, and gain insights into your competitors and their public image.
To enable you to make the most of our services, we will take you through a few short steps
Understanding Your Needs
Our team of experts begins by understanding your unique business environment and industry. We analyse your brief and the topics that shape the current and future market development to ensure we’re providing you with the most relevant information possible.
Utilising the Power of Data
At Perceptica, we rely on data-driven insights to help you understand your customers, the market, and your competition better. Our analytical department collects and analyses data on your brand performance and industry, presented to you in a customizable format, including graphs, tables, and links.
Hard Facts and Qualitative Insights
Our analysts extract relevant data and analyse it to provide you with both hard facts and qualitative insights. Using our proprietary databases and unique qualitative research techniques, we provide you with a detailed analysis of the media landscape you operate within.
Communication and Feedback
Communication is key to ensuring we’re providing you with the insights you need to succeed. Our analysts maintain a constant communication channel with you to receive feedback early in the process, ensuring that our analysis aligns with your needs and direction.
Final Report
In the end, you will receive an analysis report that can help you build a better communication strategy, identify opportunities and threats, and is available in any language you need it.
Stay Ahead of the Competition with Perceptica’s Comprehensive Media Monitoring & Analysis Services
At Perceptica, we understand the importance of being informed about the way your main competitors are perceived, especially when it comes to highly competitive industries. We aim to provide you with comprehensive services, encompassing content from all media channels, which is why we offer:
- Traditional Media: We monitor print and broadcast media, including newspapers, magazines, television, and radio stations to provide you with a complete overview of the coverage your brand is receiving.
- Online & Social Media, Blogs, Forums: We track mentions of your brand across the internet, including social media platforms such as Facebook, Twitter, and LinkedIn. We also monitor online news sites, blogs, and forums to ensure that you have a complete picture of your online presence.
- Global Coverage: We monitor media coverage from a wide range of countries and regions, giving you the ability to stay informed about your brand’s coverage on a global scale.
- Customisable Reporting: We offer customisable reporting that allows you to receive updates in the format and frequency that works best for you. Whether you prefer daily, weekly, or monthly reports, we can provide you with the insights you need to make informed decisions.
- Actionable Insights: Our team of expert analysts doesn’t just provide you with data; we also analyse the media coverage to give you actionable insights. We help you understand the sentiment around your brand, identify emerging trends, and uncover potential issues before they become major problems.
Why is it important to monitor the media presence of your competitors?
Monitoring the media presence of your competitors is crucial as it provides insights into their communication strategies, responses to media events, and coverage in the media landscape. This helps you identify their strengths and weaknesses, detect trends, and enhance your own strategy for more effective competition.
