Comms Talks: Retail – communications’ impact on grocery retailers’ success

The event was held in Sofia’s SOHO co-working space and gathered experts from all sides of the communications sector.

Which factors define consumers’ sentiment in social media and what is the impact that communications have on users in this highly competitive sector? This was the main focus of the Comms Talks: Retail discussion, which took place this morning. The conversation was based on a new research by media analysis agency Perceptica, which meaures users’ disposition towards several of the sector’s most important topics.

The event, co-organised by Perceptica and the European Association of Communications Directors (EACD), with the support of the Bulgarian Public Relations Association (BDVO) and the International Association for the Measurement and Evaluation of Communications (AMEC), gathered communications professionals from the retail sector for a discussion focused on the factors that define consumers’ sentiment and their loyalty as customers, the latest trends in the sector, as well as the main challenges from a communications point of view.

The speaker line-up included Georgi Malchev – Managing Partner of Xplora, Lyubomir Alamanov – Executive Director of SiteMedia Consultancy, Greta Petrova – Communications Manager of Maxima Bulgaria, Martin Dimitrov – Founder of Nitram, Lyudmil Karavasilev – Corporate Communications Manager of Metro, and Perceptica’s Director Georgi Auad.

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