What we did?
After our first meeting with the client, we laid out several steps that were needed to identify the problem and find а solution. One of them was preparing an extensive “Employer branding report”. It involved collecting data from all kinds of media – social, news websites, job offers and even the comment sections in websites like bgrabotodatel.bg. It turned out that our client’s efforts to cover large variety of media resulted in becoming undistinguishable from other brands. Especially for the people they needed the most – their potential employees.
The solution was a complete change in their online strategy. Instead of talking to everyone, we advised them to focus on the right audience. How? By joining IT forums and working with opinion leaders and influencers. Another way to be noticed by IT specialists was by starting a variety of socially responsible initiatives.
Our client is now among the top 5 most desired places to work for in the IT sector.